Most people focus on that first kind of zero-cost traffic, “crowd” traffic. They use it to try to get visitors to share their content and offers.
Problem is, nearly everyone stops at just adding social share buttons to their pages. And pretty much no one clicks them – not if adding them is the only thing you do.
Your content ends up lost in the sea of white noise online.
Maybe you get a few actual shares and a little traffic, but it’s mostly just you and the crickets.
(Poor crickets get such a bad rep thanks to this metaphor)
Fortunately, there are other ways to tap into the online “crowd”. One way is to use promotional networks like Triberr.com, JustRetweet.com or SocialBuzzClub.com. These sites reward users for sharing other people’s content. And they can work really well to get small to medium amounts of zero-cost traffic.