Let’s get more specific about how to write blog post titles that get clicks.
I shared my process with you for writing my headlines.
It’s something I’m still working on for sure and sometimes I get a hit, other times my titles flop. The only way to get better is to study, test, and watch the results.
Like blogging. Or business. Or life. Jump in and give it a shot.
Here are 5 strategies you can use for any post to spice up the title.
1. Numbers & Tips
Like the “5 Easy Ways…” headline I used for this post, putting a promise of X number of tips or solutions in your headline is a great way to go.
I’ve found headlines with numbers see to get more social networks shares as well as more clicks. 7 of my top 15 posts on this blog had numbers in the title.
2. Power Words
Power words are words that grab our attention. Strong verbs and spicy adjectives.
3. Word Plays, Knock Offs, and Pop Culture References
I used “snap, crackle and pop” in the original title for this post (see the list below for some of the titles I brainstormed) and most of my readers will recognize that. I occasionally weave other word plays or references into my titles.
You know your audience. What TV shows do they watch? What music do they listen to? What phrases would they recognize? Do cute word plays go over well?
Maybe you can pull off a bit of snappy innuendo. I once titled a post “Monogamy Not Required: Love More than One” about social networking. It got clicks.
If your headline makes your potential reader smile, you’re closer to a click.
4. Evoke Emotion with Benefits (or Loss)
What will the reader gain by checking out your post? Tie it to an emotion.
What might the reader lose if they don’t read your post? How about trying a “Stop Feeling X and Get Y…” title?
5. Pique Curiosity
If you can create a headline that creates irresistible curiosity, you’ll get more clicks.
Throw in the unexpected. This works well if your post compares two totally different things. Like pirates and blog traffic.
Or try a question instead of a statement. Like “Do Your Headlines Snap, Crackle, and Pop?”
Three More Headline Tips
1. A fun way to brainstorm headline ideas is to visit your favorite websites and look for their most popular posts. If you look to the right on this page you’ll see that my most popular tend to either be “10 Ways to…” or “How to…” type posts. My audience likes those.
2. Twitter is a great place to test out your headlines. When you write a new blog post, brainstorm 3 or 4 titles, then use those to tweet a link to your post over the next 24-48 hours. Like this:
- 5 Ways to Make Your Headlines Snap, Crackle, and Pop
- Use These Strategies to Get CLICKS! to Your Blog Posts
- Please Write Better Blog Post Titles – Tips to Make it Easier
- Can Pop Culture Get Clicks to Your Blog Posts?
- 5 Ways to Kill Boring Headlines and Get Traffic to Your Blog
- Stop Writing Headlines that Get Ignored – Here’s How
- Discover 5 Simple Strategies for More Magnetic Headlines
- Are Your Headlines Boring? Fix ’em with these tips!
- How Getting Emotional Can Build Your Traffic
Some of those won’t work. Some will. I’ll test ’em and see what results I get.
3. Use templates. If you haven’t yet, get the free download from Headline Hacks. It’s awesome. You don’t want to use the same template for every headline or you’ll start sounding a bit like a robot. But they’re great for getting started and that download has enough you’ll have plenty to choose from.
Image Credit: ba1969/Sxc.hu