Does it feel like lots of other people or businesses do exactly what you do?
And, you know you’ve got to stand out and set yourself apart somehow, but you can’t quite put your finger on how?
There are three things you’ve got that no one else has: your story, your client stories, and your unique solution.
No one else has your story.
You’ve just got to dig in and figure out which elements of your story are related to your business and how to tell your story on your terms.
- What made you decide to start your business?
- What have the “turning points” been in your business?
- What keeps you going and excited to create your products or work with your clients?
Identify the lessons you’ve learned in life that relate to business and share more of them.
You don’t have to tell the parts of your story that you aren’t ready to share.
But start sharing the stories that will resonate with your audience.
“Great storytelling can make the difference between someone paying attention to you and someone tuning you out.” – Christopher S. Penn, Awaken Your Superhero
Your Client Stories
You solve problems. You transform your clients’ lives. How do you do that? What are the stories your clients tell about working with you?
That’s another element that’s completely unique to you.
Find ways to collect client stories and weave them into the way you share your business with the world.
The more unique the client stories, the more connection points you will create. Not everyone will identify with your story, so give them client stories they can relate to as well.
“It’s about how your business (or its products or services) exist in the real world: how people use your products–how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs. Think in those terms when producing customer stories, case studies, or client narratives–so that people can relate to them. In that way, your content is not about “storytelling,” it’s about telling a true story well.” – Ann Handley, Content Rules
Your Unique Solution
What’s your solution to your client’s problems? How do you take them from where they are to where they want to be?
Create your own signature solution. Give it a unique name, define the steps in your process, and create acronyms and phrases that are yours.
That’s one more aspect of your business that’s totally unique to you.
“People are looking for a connection. Tell a good enough story about your brand and people will not only get invested, they’ll want to buy from you.” – John Michael Morgan, Brand Against the Machine
How Can You Apply This?
Share more. Listen more. Watch for the connection points that touch your audience and inspire them to see why your story matters to them, how you achieve results for your clients, and how those results affect the world.
Your stories are bigger than you and the world’s waiting to hear them.
“It is something that comes from inside of you and I firmly believe everyone can tell a story about anything they are passionate about.” – C. C. Chapman, Content Rules
Ready to start now? Share one of your stories in the comments.
I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.