Pinterest is on fire and you should be using it daily. Here’s why:
10 - 20 Million users (Depending on who you ask). Check
Referral traffic that is only beat by Google (organic), Yahoo, and Facebook. Check
Average time spent on site = 74 minutes. Check.
Here is a handy checklist for you to use Pinterest correctly:
- Make sure your images link correctly when you post them.
- Include an appropriate description of your image.
- Include a link in your description.
- Include a watermark on your images and videos.
- Share your pins often.
Make sure your images link correctly when you post them.
You want someone to arrive back at your original post when you pin images or videos. If someone clicks on a pinned image you want him or her to arrive at your original post. After pinning an image view it. You will see a “Repin” and an “Edit” button to the top left of the image. Click on the “Edit” button. You will see a box with a “Description” and a “Link”. View the URL next to “Link” and decide if you are happy with it or need to change it.
Include an appropriate description of your image.
When people repin your pin the description goes along with it (although they can change it). You have 500 characters to work with so make sure that you description accurately describes your pin. Also use appropriate keywords to make sure your pins come up when people search for them. For example, a good search-friendly description for a pin of an image from a wine review would be, “New review to Read: Chateau Ste. Michelle 2010 Indian Wells Cabernet Sauvignon”.
Include a link in your description.
This will help people find you and again remember that whatever you type into the description is carried along with repins. Again, remember that your description is carried along when someone repins. Include a link that will make it easy for them to find the original source of your pinned content.
Include a watermark on your images and videos.
By using a watermark on your images you make sure that people have a way to find you even if you forget to add a link to your pin description or if (gasp!) someone decides to change it when repining. A watermark can be as simple as the text “© PeterTrapasso.com” at the bottom of your pinned image. This is easy to do on a layer using Adobe Photoshop, Elements, or pixlr.com (free). Learn how by watching this handy video.
Share your pins often.
When you initially pin an image or video you will see a popup window that has a check box marked “Twitter”. By all means “check it”. Also make sure that you have the Pinterest Facebook app installed on your Facebook profile too. This will automate the sharing of your pins on your Facebook profile. Easy peasy!
Convinced that Pinterest needs to be used every day? Print this article out and keep it nearby as a handy checklist and quick guide to maximizing your pinning effectiveness.
How do you like to use Pinterest?
Peter Trapasso, self-taught social media and wine expert, is the owner of PeterTrapasso.com, listed on Alltop Social Media. As part of a 14+ year corporate career in technology he worked for Fortune 500 and startup companies. Also one of the 250 most followed people on Twitter in San Francisco and a +K Klout Influencer. He is a food and wine enthusiast and recently launched VinoPete.com featuring Wines of the West Coast Reviewed Weekly.