Category: Uncategorized

Regular readers have noticed my site went from purples and browns to oranges and pinks last weekend.  Along with that came a new tag line and focus.  What motivated the change?

I’ve been on personal journey over the last year or so that really came into focus when I attended Nancy Marmolejo‘s I Heart My Biz event.  Her event came at the perfect time for me and it just took a while for me to settle into it.

Nancy’s event helped me find that glimmer of hope that I could transform my business into something I loved again.  And I connected with the coach (Therese Skelly) who’s helped me work through so much of the “mindset stuff” that I had no idea was keeping me so stuck.

It was the beginning of a long, sometimes tearful, sometimes exciting, always challenging journey to figure out what I was really good at, what I care about, who I am, and what I was supposed to be doing with my life.

Now, quite a while later, you’re seeing that in the changes here.

In a nutshell, I built a business around what I *could* do instead of what I was *meant* to do.  It was draining and not energizing.  There’s clue #1 that I was on the wrong path.

Now I can honestly say that I’m EXCITED about the direction I’m going and the things I’ve got happening.

The Header & Tag Line Changes

I’ve been blogging for several years now and my previous tag line of “Websites.  Blogging.  Marketing.  Simplified.” just wasn’t feeling right.  Yes, I write about websites and blogging.  I share about marketing and getting your business out there more.  And in everything I do, my goal is to bring it down to the step by step and break things down so they feel simple and possible.  You’ll also find inspirational and motivational posts here.  And a dose of “here’s what I did wrong, please don’t do that” sprinkled in, too.

So I asked myself, what’s the common thread running through everything I share from my urging you to give more to teaching you how to setup Twitter to send you traffic?

When I stepped back and took time to really look at what it is that I want for you… it’s not just making the “web stuff” simpler or motivating you.  I want to help you gain VISIBILITY in front of the right people, find your VOICE, and build your COMMUNITY so that you can reach your goals and build a successful business on your own terms.

And that’s really what all this is about.  My new tag line expresses more clearly who I am here to serve and how I can be of service.

The Colors: Pink & Orange

So why’d I change colors, too?

I didn’t get the energetic feeling I wanted when I visited my site.  I felt calm (good) but sort of bored (bad).  I never connected it with the the colors specifically (but check out the graph below for what purple and brown “say”). It’s ironic really, because I use to run through color theory all the time with website design clients and I hadn’t stopped to do it for my own site. Oops.

If I could put colors into words, I would want my colors to say something like, “Welcome–this is a positive, happy, energetic space where you’ll find simple answers to your questions and see big possibilities.”  So a combination of feeling calm (because the answers are here) and energized (because wahooo! you’ve found help).

Plus, I just really love pink.  It makes me feel happy.

Color theory changes based on where you’re at in the world, but here’s a great chart with some things to consider (hat tip to Melissa at Barham Virtual Assistance for sharing this on her blog):

Psychology of Color [Infographic]

Courtesy of NowSourcing, Inc

So, What Do You Think?

Like the new colors and tag line?  Hate ’em?  I’m a big girl, and I promise not to cry (at least not where you can see me).

I would love to hear your feedback.  I expect this to continue evolving as I go so don’t be surprised to see tweaks now and then.  I’m continuing to take the approach of moving forward faster and revising as needed.