Regular readers have noticed my site went from purples and browns to oranges and pinks last weekend. Along with that came a new tag line and focus. What motivated the change?
I’ve been on personal journey over the last year or so that really came into focus when I attended Nancy Marmolejo‘s I Heart My Biz event. Her event came at the perfect time for me and it just took a while for me to settle into it.
Nancy’s event helped me find that glimmer of hope that I could transform my business into something I loved again. And I connected with the coach (Therese Skelly) who’s helped me work through so much of the “mindset stuff” that I had no idea was keeping me so stuck.
It was the beginning of a long, sometimes tearful, sometimes exciting, always challenging journey to figure out what I was really good at, what I care about, who I am, and what I was supposed to be doing with my life.
Now, quite a while later, you’re seeing that in the changes here.
In a nutshell, I built a business around what I *could* do instead of what I was *meant* to do. It was draining and not energizing. There’s clue #1 that I was on the wrong path.
Now I can honestly say that I’m EXCITED about the direction I’m going and the things I’ve got happening.
The Header & Tag Line Changes
I’ve been blogging for several years now and my previous tag line of “Websites. Blogging. Marketing. Simplified.” just wasn’t feeling right. Yes, I write about websites and blogging. I share about marketing and getting your business out there more. And in everything I do, my goal is to bring it down to the step by step and break things down so they feel simple and possible. You’ll also find inspirational and motivational posts here. And a dose of “here’s what I did wrong, please don’t do that” sprinkled in, too.
When I stepped back and took time to really look at what it is that I want for you… it’s not just making the “web stuff” simpler or motivating you. I want to help you gain VISIBILITY in front of the right people, find your VOICE, and build your COMMUNITY so that you can reach your goals and build a successful business on your own terms.
And that’s really what all this is about. My new tag line expresses more clearly who I am here to serve and how I can be of service.
The Colors: Pink & Orange
So why’d I change colors, too?
I didn’t get the energetic feeling I wanted when I visited my site. I felt calm (good) but sort of bored (bad). I never connected it with the the colors specifically (but check out the graph below for what purple and brown “say”). It’s ironic really, because I use to run through color theory all the time with website design clients and I hadn’t stopped to do it for my own site. Oops.
If I could put colors into words, I would want my colors to say something like, “Welcome–this is a positive, happy, energetic space where you’ll find simple answers to your questions and see big possibilities.” So a combination of feeling calm (because the answers are here) and energized (because wahooo! you’ve found help).
Plus, I just really love pink. It makes me feel happy.
Color theory changes based on where you’re at in the world, but here’s a great chart with some things to consider (hat tip to Melissa at Barham Virtual Assistance for sharing this on her blog):
Courtesy of NowSourcing, Inc
So, What Do You Think?
Like the new colors and tag line? Hate ‘em? I’m a big girl, and I promise not to cry (at least not where you can see me).
I would love to hear your feedback. I expect this to continue evolving as I go so don’t be surprised to see tweaks now and then. I’m continuing to take the approach of moving forward faster and revising as needed.