Michelle Shaeffer

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When you get ready to meet a client (or potential client) do you take time to dress professionally, style your hair and apply makeup?  Of course!  Because first impressions matter!  You understand that if you don’t “dress for success” and present a professional image it’s harder for your client to take you seriously.

Is your website “dressed for success”?  It’s your 24/7 always there client greeter!  Your website is your online image to the virtual world.  What is that image conveying?

Is it working for you by generating leads, attracting ideal clients, and delivering your content and message in a way you can be proud of?  Or do you pause when people ask for your URL, hoping they don’t judge you by your website?  Does your website represent the image you want to present? [Read more...]