Have you ever said to yourself, “If I could go back in time and start over, knowing what I know now…”
You’d do things differently. You wouldn’t make the same mistakes you made the first time. You’d put your time into the things that worked, and avoid the things that didn’t or that slowed you down.
What if…
Get Your
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When I shared this idea with my virtual assistant, her reply was “You’re nuts!”
Just what we all want to hear, right? :)
However, since I kinda take pride in my “craziness” and love being transparent with you, I’m jumping in and doing it anyway.
It’s terrifyingly scary (she writes while hiding under her desk), and may seriously damage my ego. But I’m inviting you to watch and learn from the smashing success, spectacular failure, or where ever I land in between as I do this…
Have you ever wondered what determines
whether a blog “sinks or swims”?
What actually works to create a blog around a topic you love?
What if… she had to start over from the beginning again?
Maybe you’ve looked at successful bloggers and asked yourself…
“What if she didn’t have the audience she does now?”
“What if she was blogging about (insert your topic here)? Would people still respond?”
Imagine how much you’d learn if you could watch a successful blogger create a blog from the ground up – using what they know right now, after having created a successful blog!
With that in mind, I’ve set a challenge for myself!
I’m starting a new blog completely from scratch. Yes, scratch!
I won’t tell you what the URL is because I’m not going to leverage any of the resources I’ve got. (Like I said, my VA thinks I’m nuts!)
My real name won’t be on the blog because I want to see what happens when I build it truly from square one using the strategies I’ve learned (and the ones I teach you) over the last several years of blogging (and 20 years of building websites & online businesses).
This blog won’t be about blogging. It’s not about how to make money online. And, it’s not anything “internet marketing” related.
I don’t have a reputation in the space at all (but I do have experience from being “in the trenches” and some BIG opinions to share).
I’m starting from zero to prove that what I teach works.
I’m going to video and document the entire process – from selecting and registering the domain name, to every technical step along the way (installing the theme, plugins, etc). I’ll be focusing on getting it online, driving traffic, and building a list of subscribers.
Watch over my shoulder as I…
- Setup a fan page, Twitter, and other social networking accounts (and automate promotions)
- Decide where to promote and what the specific results of those promotions are
- Show you the stats and all the nitty gritty details of exactly what’s working and what isn’t
- Test out ways to monetize the blog and showing you what options you’ve got there, too
You’ll be able to apply the technical and tactical lessons to any blog you want to create or already have setup.
Get inside my brain. Find out why I set things up the way I do. What I do when something doesn’t work, how I adjust course and keep going. And how I come up with ideas in a totally different niche with a totally different audience.
Categories, tags, images, SEO, guest blogging, commenting… you’ll get to see me do it ALL and explain as I go.
Each week through the end of October 2013 we’ll have a scheduled (and recorded) open call where I’ll share an update of what’s happening with the new blog, what I’m learning, and take your questions.
Am I nuts? Will it work?
Join me and find out if I can pull it off… http://michelleshaeffer.com/go/behindthescenes/
Yes, I’m charging a small fee for this, but I guarantee that what you’ll learn is worth FAR more than one dinner out or a couple of pizzas.
And frankly, I have no idea how this will go so I’m only willing to give this huge degree of behind the scenes access to those of you who will cheer me on (and maybe snicker with me at a few trainwrecks along the way) AND take away the big lessons from this crazy experiment so you can apply them to your own blog.
Your access to open calls will be through the end of October and the recordings, videos and other resources will continue to be available to you for at least a full year after you register.
I’m also be including access to more than just what’s working for ME. I’ll be pulling strings to get interviews with other successful bloggers and finding out what’s working right now for them and their best tips and advice.
You KNOW you want to see what happens… http://michelleshaeffer.com/go/behindthescenes/
Michelle Shaeffer
URL to be announced ;)
