How do you get your readers to take action and do what you want them to do when they read your posts? Do you know what you want them to do?
Click play to find out what a “call to action” is, and why you need to use them in your blogging. (Hint: INVITE your readers to take the “next step” forward!)
Your Turn!
Are you using calls to action in your blog posts?
What questions or challenges have you run into with this aspect of blogging?
Got any tips to share on what’s worked great for you?
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Harun Korkmaz says
Thanks for nice informations :)
Michelle Shaeffer says
Thanks for reading & commenting, Harun.
The Great Gordino says
Hi Michelle,
I know this is a great point to make, because I wrote about the very same thing yesterday on my own blog!
So many miss this step, and yet it can be done so easily, and doesn’t necessarily have to be ‘hypey’ in your face either!
Cheers,
Gordon
Michelle Shaeffer says
Yep, simple but important!
Linda Ursin says
Yes, I’m using calls to action on my blog posts. Sometimes more than one :)
Michelle Shaeffer says
How have you found it to work with multiple options, Linda? Would love to hear more about that.
Adalia John says
One of my mentors uses late night infomercials as an example for the “call to action.” You must tell your visitors, clients, subscribers, etc. what you want them to do. In general, people want to please and you’ll get what you want more often than not.
Your tutorials are very helpful.
Michelle Shaeffer says
“But wait… there’s more!” I love watching the show Pitchmen for that exact reason, Adalia. :)
Crystal says
Great video, Michelle!
Michelle Shaeffer says
Thanks, Crystal!
Caylie Price, Better Business Better Life says
Hi Michelle,
I sure do use calls to action. I’ve also got a list of examples from around the web of wording I like if I’m unsure how I want to include it.
Cheers, Caylie
Michelle Shaeffer says
That’s a GREAT idea to collect a list for, Caylie. Smart!
Ryan Biddulph says
Smart and simple tips Michelle!
Always need a clear and simple call to goad readers to take the next step.
Great presentation too buddy, thanks for sharing!
Michelle Shaeffer says
Thanks, Ryan! Appreciate you stopping by and commenting. :)
Dawn Alice says
Thank you Michelle, although I do use ‘call to action’ I’m always aware of not wanting to be in people’s faces or be pushy. Yes, I do want people to buy my book and use my services, but I also want my readers to enjoy my articles and learn something without thinking, “this was just to get me to buy something!”
I know, I’m told all the time, I need to toughen up!
Blessings and thank you again Michelle
Dawn Alice
Michelle Shaeffer says
Hi Dawn,
Most often my call to actions in blog posts are soft – inviting comments, sharing, etc. I don’t do as much outright “hey buy this!” as I should be.
But really I don’t look at it as getting tougher, but focusing more on being of service. If I know my products/services can really help those I work with then I’ve got to be putting that option on the table and letting them know! :)
Rahul says
The Call to action is very helpful for the visitors. This will make clear the points which are not understood by the people easily.I’ll definitely include this in my blog.
Gyleskozy says
Excellent video here Michelle! Yes I do use call to action and every website should use it. Having an effective call to action is an essential part of any website. Great share!!!