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Marketing

How Your Current Field Can Help You Enter the Digital Marketing World

By Michelle Shaeffer | 10 Comments

Guest Post by Spiralytics The digital marketing industry is on fire at the moment. Plenty of jobs are being created by this niche that focuses on online promotions, digital ads, content marketing, and plenty of other techniques that can instantly turn you a bit more tech-savvy. Since it’s a relatively new niche, it’s not common to see […]

How to Use Content Intelligence Like the “Big Guys”

By Michelle Shaeffer | 3 Comments

Ever wonder what type of content is worth creating to attract your ideal clients and grow your business? The secret answer: content intelligence! Content intelligence (CI) allows even the little guys to create remarkable content, leveraging machine learning, artificial intelligence, big data, natural language processing, and data analytics. So how can you bring the big […]

Email Marketing Isn’t Dead – Here’s What’s Shifting in 2019

By Michelle Shaeffer | 1 Comment

Email marketing is dead! How many times did you hear that in 2018? And people said it in 2017 too… and 2016… and 2015… So, what’s the deal? It’s definitely not dead – it’s just shifting (as everything in business and life constantly does). Here are a few trends that are emerging to keep in […]

41 Clever, Fun Ways to Grow Your Business Quicker & Easier

By Michelle Shaeffer | 5 Comments

Stop marketing on your own – and start using collaborative, cross-promotional strategies that’ll help you reach a wider audience and grow your business faster. Below you’ll find dozens of cross-promotional strategies that you can consider. These are simply ideas to help you get creative and find fun and effective ways to promote collaboratively. Emails to […]

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New Articles & Tutorials

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  • How Your Current Field Can Help You Enter the Digital Marketing World
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  • How to Use Content Intelligence Like the “Big Guys”

There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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