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Sales Funnels

Is Affiliate Marketing a Scam? (Affiliate Marketing 101)

By Michelle Shaeffer | 5 Comments

“Is affiliate marketing a scam?” I can’t even count how many times I’ve been asked that question. Let’s look at some options… as a business owner I can: A. Try to do all my marketing one on one and reach as many people as I can by myself. (Limited reach, lots of time/energy invested.) B. […]

7 Creative Ways to Get Great Testimonials (a.k.a. Social Proof)

By Michelle Shaeffer | 4 Comments

Are you ready to collect some great client testimonials, but not sure where to start? If you don’t have clients (yet!) for a new venture, or you are bravely venturing into asking for testimonials for the first time, here are 7 creative ways you can get great testimonials! 1. Ask Yourself A Different Question Instead […]

7 Easy, Non-Icky Ways to Get Clients Raving About You

By Michelle Shaeffer | 6 Comments

Got client testimonials and social proof? Are you featuring them in your emails, on your website, and in all of your marketing and sales materials? It’s super important that you do! 72% of customers trust reviews as much as personal recommendations (Search Engine Land) 52% of people surveyed said positive reviews increase the chances they’ll […]

Social Proof: The Art of Influence Marketing #infographic

By Michelle Shaeffer | 12 Comments

Wondering how to get more people saying YES to your products and services?  Try including more “social proof” in your sales and marketing materials… it builds trust and helps you better connect with your audience. Check out the fascinating statistics and helpful types of social proof in the infographic below. Would you take a second […]

Discover These 6 Psychological Principles to Hear “Yes” More

By Michelle Shaeffer | 7 Comments

Wondering how you can better present the value of what you offer, and get more people excited to join you in your programs and work with you directly? There are 6 basic psychological laws you can add to your offers that will help you hear “yes” more: Which are you using in your sales letters, […]

10 Easy Ways to Win More Clients (With Science)

By Michelle Shaeffer | 7 Comments

Wondering what steps you can take to win more clients? You’ve got to know three things: What do you ideal clients want?  (What’s the problem they’re struggling with that you can solve?) Why do they want it? (Why does it matter that they solve the problem?) What will motivate them to take action now?  (This […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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