Michelle Shaeffer

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You are here: Home / Archives for Marketing

How to Get Me to Un-Follow or Un-Friend You on Social Networks

By Michelle Shaeffer | 1 Comment

Ready to lose your friends and connections on social networks?  Let me share some tips that may help you. Here’s how you can get me to un-friend or un-follow you.

Filed Under: Social Networking Tagged With: Business Online

The Marketing is Just as Important as the Mastery of Your Business

By Michelle Shaeffer | 4 Comments

By Christine Gallagher A mentor of mine once said that when it comes to business, “the marketing is just as important as the mastery.” They were basically saying that the know-how and the “what” of your business is important, but if no one knows about you and what you do, it doesn’t matter. They actually […]

Filed Under: Marketing

Bright Ideas to Keep Your Newsletter Interesting

By Michelle Shaeffer | 4 Comments

If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information […]

Filed Under: Marketing Tagged With: Customer Service

20 Actions I Implemented at Attract Clients Like Crazy

By Michelle Shaeffer | 12 Comments

I’m sitting in the LA airport waiting on a flight to Seattle, then on home to Anchorage.  Decided it’d be a good time to review what I implemented at ACLC.  Why am I sharing this?  First, because I’m just so darn excited about it all.  Second, because I want you to know that if I […]

Filed Under: Marketing

How to Put Together Your Marketing Plan + 2 Free Templates

By Michelle Shaeffer | Leave a Comment

A marketing plan gives you a basic guide for your marketing for the year. By looking at your marketing 12 months at a time you can plan for seasonal and holiday promotions, work to combat any traditionally slower times for your company, and keep your business supported by always having at least one or two […]

Filed Under: Marketing

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There Are Two Things I Know…

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Some blog posts, articles or other content on this website contain affiliate links for products or services I recommend. This means I'll get a commission if you choose to purchase something I've shared with you.
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