There are so many options for marketing your business. Should you write articles?  Publish an ezine?  Blog?  Get on Twitter?  Facebook?  LinkedIn?  Distribute flyers?  Mail out postcards?  Hold workshops?  Present workshops or speeches?  Do in person networking?  Network online?  Do joint ventures?  Radio ads?  Contests?  Teleclasses?  Work with charities?  Write a magazine column? It’s important […]

First, let’s start with a definition.  What is Marketing?  Marketing is the process of defining, understanding, and then systematically promoting yourself and your products to your target market in a way that converts into sales of your products or services. Um… yeah… in English?  :)  Marketing is how you reach the people that you can […]

Your mindset towards marketing has a direct impact on: * your satisfaction with your business * the number of clients you find and keep * the quality and quantity of the products and services you offer * your sales – your bottom line * how fast your products “fly off the shelf” * how prospective […]

Whether it’s print ads in the newspaper or the matching programs online, personal ads are a popular way to find a person to share your life with. A personal ad is designed to be a short, attention grabbing description of who you are and what you’re looking for. To work well, they’ve got to be […]