Answer this for me: What do you do and why should I choose YOU instead of the others who provide the same product or service that you do? Got a great answer on the tip of your tongue for that one? Share it in the comments–I’d love to hear (read) it! Since you read my [...]
One question that can trip up a lot of new business owners is trying to figure out just what the difference is between their “brand” and their “logo” and how those two things work together. As you might notice… I’m technically logo-less. It’s on my list for this year to take the time to properly [...]
How should you choose your blog title and blog’s domain name? I got a great question via email recently: Should I use my name for my blog’s domain, my company’s name, or a combination of keywords? When you choose your domain name, you’ve got many choices. You can do www.YourName.com or www.YourCompany.com or you can [...]
Guest Post Alert! I’m excited to host Traci Hayner Vanover, aka The Promo Diva(R), today and know you’ll love this post about how to stand out from the crowd. Blending in should be reserved for eyeshadow and smoothies, not for blogs. There are millions of blogs across the net – in niches ranging from ballroom [...]
Ever feel like you’re all dressed up and ready for the spotlight but don’t know how to get it to shine on you? This isn’t my area of expertise (I like to hide behind my computer screen, thank you very much), but I can point you to some great ways to get visibility and share [...]
Mystery of the day… is that a dog or a dinosaur? Can you tell? Or does the costume fool you? How about you? Are you doing what you’re meant to do and being authentically you? As someone who’s spent much of her childhood hiding behind one mask or another… it’s not worth it and it [...]
EXV5HJ5XKRPP Cute costume, but it’s still a dog, right? Not a faerie. It can’t fly. Dress it up however you want but it still says “Woof” (or in this case, maybe “Yip”). Some websites are like this cute little puppy. They’re flashy and fancy–all dressed up on the outside. But on the inside, the content [...]
Yeah, we hear that all the time, right? We’ve got to stand out, be different, and work our brand into everything we touch. It’s great advice but how exactly do we make that happen? I came across a fabulous example while surfing the news this weekend and couldn’t resist sharing. The airlines in the video [...]
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