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You are here: Home / Social Media / How Can You Market Your Business on Pinterest?

How Can You Market Your Business on Pinterest?

By Michelle Shaeffer | 13 Comments

Are you wondering how you can promote your business on Pinterest without violating their terms or coming across spammy?

The same general rules apply as on any other social network or in life!

We don’t go out there and scream, “Come buy my stuff!” or “Hire me now!” to every single person we walk by on the street or connect with on Facebook.  So don’t do that on Pinterest, either.

Share things, like things, comment on things that aren’t your products or services.  Interact with the community.

Make what you share at least 80% about others.

With that in mind, here are some ways to share your business on Pinterest:

using pinterest to market products
Pinterest Infographic, an Infographic by Linchpin SEO

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Reader Interactions

Comments

  1. Betty Perryman says

    March 1, 2012 at 1:03 pm

    I am a visual learner an the infographics are very helpful. Thanks for the info and I will be doing a lot of liking and leaving comments as time permits and most assurdly I will be monitoring my repins for link verification LV and public domain post.

    Reply
    • Michelle Shaeffer says

      March 3, 2012 at 4:16 pm

      I love infographics for the same reason, Betty. Such a great way to really GET the information.

      Reply
  2. Adalia John says

    March 1, 2012 at 9:25 pm

    Love these suggestions. The platform changes but the same rule applies:more about others and less about me..

    Thank you!

    Reply
    • Michelle Shaeffer says

      March 3, 2012 at 2:57 pm

      That’s it exactly — more about others, less about us. :)

      Reply
  3. Angie Schaffer says

    March 2, 2012 at 7:32 am

    Good information to have in case I ever decide to get hooked on Pinterest. So many friends are trying to get me to join, but I don’t know if it’s for me.

    Reply
    • Michelle Shaeffer says

      March 3, 2012 at 4:17 pm

      It’s fun, but also another one of those places to watch out for getting too into. ;)

      Reply
  4. Andrew Michell says

    March 3, 2012 at 4:47 am

    Good suggestions, thank you. Think it comes down to just acting normal an use the site as intended – as a regular user and not just promoting whatever you have and do nothing else. It does look like a good resourse.

    Reply
    • Michelle Shaeffer says

      March 3, 2012 at 4:19 pm

      Hi Andrew, you’re welcome. And yes, that’s important to keep in mind, use it to share cool resources and photos and our stuff occasionally fits in there but it’s got to be about more than just me, me, me, me!

      Reply
  5. Zinedine says

    March 10, 2012 at 3:34 am

    It looks like the next big thing. I need to start looking at that site a bit more..

    Reply
  6. tawnee says

    March 12, 2012 at 6:38 pm

    I hesitated with pinterest but once I got on I can see advantages of sharing and am beginning to understand how to use to drive traffic to a site. But seems to take a lot of work to really integrate infographics into a post that would be pinnable. I’m sure it will become more natural with time. However, in the meantime there sure are some great finds and fun stuff to repin.

    Reply
  7. Flora M Brown, Ph.D. says

    March 17, 2012 at 11:22 am

    Thanks for sharing another great infographic. We need clear explanations of each new thing that appears on the cyber landscape not only to understand it but to see how we fit in.

    Reply
  8. Ayesha says

    March 29, 2012 at 2:02 am

    Yep it’s right that social site are marketing business in a good way. Thanks for all suggestions because I don’t much about working of Pinterest. It’s quite helpful.

    Reply
  9. Aundrea says

    March 30, 2012 at 6:00 pm

    Thank you for the article and for adding the Pinterest share button! I find lots of articles on Pinterest and then spend alot of time contacting the writers to ask if I can “pin it”. :-)

    Reply

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