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You are here: Home / Blogging / How to Promote Your Blog Posts (Video)

How to Promote Your Blog Posts (Video)

By Michelle Shaeffer | 59 Comments


 

If you can’t see the video, click here to watch it on YouTube: http://youtu.be/C_qgr1TPdc0

Want to know more about how I get lots of traffic to my blog?  Don’t miss the free livestream rebroadcast of Adam Urbanski’s Overnight Authority. I’m up Saturday afternoon to share my strategies and secrets for getting more traffic to your blog.

Put it on your calendar now – December 13th – 15th, 2012.  I’ll be in the live chat during the event and can’t wait to connect with you when you tune in.

Get your virtual seat totally free and be sure to share the event with your friends!

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Reader Interactions

Comments

  1. Amethyst Mahoney says

    December 7, 2012 at 12:14 pm

    Thanks for giving us the “Real Time.” I was wondering how long it actually took you to do all of that! :-)

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 12:19 pm

      Yes, in 5 minutes I can get all sorts of stuff done. ;) If only real life had the same speed adjustments as Camtasia video does…. LOL

      Reply
  2. Gypsy says

    December 7, 2012 at 12:27 pm

    Michelle, thank you so much for sharing this. It really helps seeing how others do things like promoting, creating and networking :) Its also inspiring and a good butt-kicking reminder as well! As always…you rock!

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 8:28 pm

      *pow* Consider your bottom kicked. :)

      I find it helpful, too, to see things like this in action.

      Reply
  3. Gina Macaluso says

    December 7, 2012 at 12:38 pm

    My goodness, you amaze me all the time! I absolutely LOVE this! Incredible tips. I picked up a bunch of ideas for promoting that I hadn’t been doing. I think my favorite that was like a ‘duh moment’ was to visit commentator’s blogs and comment back!

    Thank you so much!
    gina~

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 8:29 pm

      Great! Glad this was helpful, Gina. And yes, commenting back can be a great way to get your readers to come back to your blog and find new readers, too. :)

      Reply
  4. MelanieKissell says

    December 7, 2012 at 12:52 pm

    Bravissimo!!
    (Can you hear the thunderous roar of applause in the background?) :)

    Very unique video, Michelle — love it! One thing I need to do a lot more of is “bookmarking”. I’m really falling short there. And I’m happy to know you’re a fan of Blokube. I don’t see many people talking about it.

    Thank you!

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 8:31 pm

      LOL I suppose I’ll *curtsy* then.

      Yes, I need to be more consistent about using Delicious, I’m pretty good with StumbleUpon since I installed the toolbar.

      As far as blogger networks I’m on BizSugar, Blokube, and a couple others (but it’d made the video super long if I’d shown more so I just picked one to go with). I do like Blokube. :)

      Reply
  5. Suzie Cheel says

    December 7, 2012 at 2:55 pm

    Michelle this is brilliant, I am going to rewatch with an excel spreadsheet so I can do this for every post and maybe some old ones. Did i get this correctly- you post to your fan page twice?
    I love that font- would you share the name.?
    hugs
    Suzie

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 8:38 pm

      Yes I do. I post once when it goes live and then 2 or 3 days later I’ll post again at a different time of day and with a different headline and/or image.

      The font is freeze and you can find it here: http://www.kevinandamanda.com/fonts/freescrapbookfonts/freeze/

      Reply
  6. Michell says

    December 7, 2012 at 6:14 pm

    As ALWAYS Michelle, you give invaluable information! Thanks so much for sharing with us! Have a blessed evening :-)

    Reply
    • Michelle Shaeffer says

      December 7, 2012 at 8:39 pm

      You’re welcome, Michell, and have a wonderful evening, too!

      Reply
  7. Michelle S. Hawkins says

    December 7, 2012 at 10:47 pm

    Great video. On the technical side how and what did you use to record the video?

    Reply
    • Michelle Shaeffer says

      December 8, 2012 at 9:00 am

      Hi Michelle, I used Camtasia. :)

      Reply
  8. Adalia John says

    December 9, 2012 at 9:01 pm

    As always, rich, rich content. I consistently promote my blog post across Social Media. I’ve seen my views on StumbleUpon go from barely 2 to 60+ views – for ME that’s a big improvement. I have never used BizSugar or Blokube. Thanks for bringing them to my attention. Continued success!

    Reply
    • Michelle Shaeffer says

      December 11, 2012 at 10:25 am

      That’s awesome, Adalia! Up is a good direction for the numbers to go. :) Definitely check those out – also BlogEngage, BlogInteract, etc. There are lots of similar sites and if you can find one with your audience it’s worth it to be active there.

      Reply
  9. Alyssa says

    December 10, 2012 at 2:27 pm

    Can you tell us all the places you posted?

    Reply
    • Michelle Shaeffer says

      December 11, 2012 at 10:28 am

      In the video? I didn’t keep notes but there are little stickies as you watch it shows them. :) I go much more into detail about it when I present at Overnight Authority and the replay is this weekend (free) at http://overnightauthority.com – it includes a handout with some suggestions for creating a promotional plan, too. :)

      Reply
      • Alyssa says

        December 11, 2012 at 4:49 pm

        I have signed up for OA when do you speak?

        Reply
        • Michelle Shaeffer says

          December 19, 2012 at 8:11 pm

          Hey Alyssa, sorry I didn’t catch this reply quicker, but I know you tuned in, so thanks for watching! :)

          Reply
  10. Barbara Charles says

    December 10, 2012 at 5:29 pm

    Nice. I’ll be there on the 13th. Hope to learn some new things! Looking forward to it!
    Regards,
    Barbara

    Reply
    • Michelle Shaeffer says

      December 11, 2012 at 10:32 am

      Awesome, look forward to chatting with you, Barbara. :)

      Reply
  11. Sarah says

    December 11, 2012 at 5:38 am

    GREAT video, Michelle ! Learned about a few new places ! I just finished recording a quick audio tip about E-mail signatures being a marketing opportunity, and Wisestamp.com has this nice feature where it pulls in your latest blog post automatically and displays it on your e-mail signature ;-) But I’m sure you’re already doing that ! Cheers, Sarah

    Reply
    • Michelle Shaeffer says

      December 11, 2012 at 10:33 am

      That’s a fantastic tip, Sarah. Email signatures are a great place to include blog posts and promotions, especially for those of us who send out what feels like hundreds of emails a day. LOL

      Reply
  12. Paul Bola says

    December 11, 2012 at 9:36 pm

    promoting a blog is really challenging but this post really can help

    Reply
    • Michelle Shaeffer says

      December 16, 2012 at 8:04 pm

      Glad this post was helpful, Paul. Once you’ve got your system figured out then you’ve just got to be consistent with it and keep growing your connection channels. :)

      Reply
  13. Larry says

    December 12, 2012 at 1:49 am

    Amazing video! Its really very useful for everyone and I would like to share this video to facebook and twitter also. Thanks for sharing with us.

    Reply
    • Michelle Shaeffer says

      December 16, 2012 at 8:03 pm

      Hey Larry, thanks for commenting and feel free to share the video/post.

      Reply
  14. Debra Jason says

    December 13, 2012 at 10:13 am

    Question for you Ms. Speed Demon – while the video was 5+ minutes & you said the process really took about 30 minutes, do you do it all yourself or does a VA do your posting for you?

    I find it takes me more than 30 minutes alone just to review other people’s posts & comment on them. Are you a speed reader too (LOL)?

    There are certainly some resources here that I haven’t checked into. Thanks again for the juicy tips.
    ~Debra

    Reply
    • Michelle Shaeffer says

      December 13, 2012 at 10:44 am

      In this video, I think I only read/posted on two blog posts and they weren’t very long. I do read pretty quickly, though I’ve recently been looking into speed reading courses and that’s one of the reasons (realizing how much more I could get done as far as blogging if I could read posts faster).

      Most of the time I do this myself… I should hand it off to a VA, but I actually enjoy the process and interacting on social media especially.

      Once you’ve got a checklist of your steps you want for each post, it’s definitely something you could hand off to a VA to take care of each time you publish a new post. :)

      Reply
      • Debra Jason says

        December 13, 2012 at 11:01 am

        I agree with you about preferring to comment and reply to posts on my own. However, posting the tweets, etc. may be a good job for a V.A. Of course, first one has to have a V.A. they work with. LOL!
        ~Debra

        Reply
        • Michelle Shaeffer says

          December 13, 2012 at 9:52 pm

          LOL Yes having the VA is a critical part of outsourcing to the VA. ;)

          Reply
  15. Linda Ursin says

    December 13, 2012 at 11:29 am

    I’m happy to see I’m doing most things right :) I do however have to start scheduling a few more posts for the same blog post, and add it to stumbleupon and delicious.

    Thanks for the other tips as well.

    Do you share your posts on Google+ at all?
    I share mine one my page and profile. I’ve been getting a few +1’s and shares on them, but that’s about it.
    I don’t get much more than that anywhere else either :D

    I’m in the process of changing focus for my business, so it’ll be interesting to see what happens from now on.

    Reply
    • Michelle Shaeffer says

      December 13, 2012 at 9:52 pm

      I do some. I should be more active on G+ and until I am I probably won’t share every post, just because I’m not participating enough there.

      Definitely one big thing that I do that’s not in the video is to consistently work to grow my following on each of the main networks I’m active on.

      Reply
  16. Heather Cottrell says

    December 13, 2012 at 4:05 pm

    Wow. Of all the cool stuff you shared what struck me the most was the very end when you told us it took you only 30 minutes!! As I was watching I was thinking “I guess she dedicates half a day or more to promoting each blog post after she writes it.”

    What I learned: I take way too long to do things because I am way too big a perfectionist!! I read and re-read (and re-read!) everything.

    Thanks for that valuable insight :)

    Heather

    Reply
    • Michelle Shaeffer says

      December 13, 2012 at 9:50 pm

      LOL I’d never get it done if it took that long. I do a LOT of copy and paste. I’m thinking maybe I need to do a couple hour webinar and help people get setup and get their systems figured out for promo because it can be done well, and quickly, with a bit of planning and practice. ;)

      Reply
      • Debra Jason says

        December 14, 2012 at 7:13 am

        Great idea. And, knowing you, you’ll have that webinar up & ready to roll before we know it.
        In the quick little video you did, it seemed like you were cutting & pasting. Practice, practice, practice.
        Thanks.
        ~Debra

        Reply
        • Michelle Shaeffer says

          December 19, 2012 at 8:10 pm

          Yep! LOTS of copy and paste is key to being able to do it quickly. That’s why I leave multiple windows open in the video.

          Reply
  17. Delia Bourne says

    December 14, 2012 at 12:42 am

    Michelle you never fail to fire me up and inspire me – thanks so much!

    Reply
    • Michelle Shaeffer says

      December 16, 2012 at 8:01 pm

      Hey Delia, thanks – appreciate you commenting. :)

      Reply
  18. Delia says

    December 15, 2012 at 7:04 pm

    Gosh Michelle, I got dizzy just looking at you doing all these things! Jokes aside, really interesting and I’ve learned about a few new places where you can share your blog today.

    Do you find some social media channels are better than other? I am mostly active on Facebook and Twitter and this is a full plate for me so not sure if I’d add anything else to the mix. What is your experience? Thank you!

    Reply
    • Michelle Shaeffer says

      December 16, 2012 at 7:59 pm

      For me, Twitter and Facebook are great. I am also on LinkedIn and G+ and do a bit both places but I know especially LinkedIn I could get more traffic from with more focus on it. It just depends on where your audience is though. :)

      Reply
  19. Malla Haridat says

    December 17, 2012 at 9:45 am

    Hi Michelle,

    This video was great! I’m a fan of Social Buzz club and was delighted to watch your video to pick up a few tips…and see that you RTed my blog post on your video!! Thx for the share.

    Question with Triberr – how did you find your first tribe? I’ve joined the site but can’t figure out how to join other tribes. Did you start your own first or did you join an existing one?

    Reply
    • Michelle Shaeffer says

      December 19, 2012 at 8:09 pm

      Hey Malla, SocialBuzzClub rocks – love that site. :) And thanks for making a “cameo” in my video! ;)

      I joined an existing one first. You can find ones that are a good fit if you search by keyword, that’s where I start, then just send a request. :)

      Reply
  20. Jenifer says

    December 17, 2012 at 6:43 pm

    Hello Michelle,

    Perfect timing. I am about to promote my blog posts, and thanks I found this
    you tube video. Thanks for sharing.

    Reply
    • Michelle Shaeffer says

      December 19, 2012 at 8:08 pm

      You’re welcome, Jenifer. Thanks for watching.

      Reply
  21. sara says

    December 19, 2012 at 3:11 am

    Brilliant tips! I definitely need to focus more attention on writing more and sharing more, and I hadn’t heard of a number of the syndication sites, so I will be doing a bit of surfing tonight. Cheers,

    Reply
    • Michelle Shaeffer says

      December 19, 2012 at 8:06 pm

      Awesome, have fun exploring, Sara.

      Reply
  22. Stephanie Graham says

    December 19, 2012 at 1:10 pm

    This was awesome! You are a beast!! Does your ebook list some of the sites you use to post or do you have a list of them. I guess I can just rewatch your video to see all the places. Sheesh there are so many sites.

    thanks again
    Stephanie

    Reply
    • Michelle Shaeffer says

      December 19, 2012 at 8:05 pm

      Hi Stephanie, I’ve shared it a couple of times on webinars and will probably do another one soon but I think the highlights would be… email, social networks (twitter, facebook, etc), blogger sharing sites (blokube, etc), sharing networks (socialbuzzclub, etc)… :)

      Reply
  23. Dourgi says

    December 20, 2012 at 4:15 pm

    Hello Michelle,

    That video is quite fast but I am really impressed by your step by step guide.
    I guess I really need to take sometime to watch this nice video advice.

    thanks!

    Reply
    • Michelle Shaeffer says

      December 26, 2012 at 10:04 pm

      Yes, it’d be pretty long at regular speed. ;) But hopefully the little notes inserted throughout are helpful as far as knowing what I was doing at each step. :)

      Reply
  24. Suzanne says

    December 23, 2012 at 2:21 pm

    I am dizzy after watching the video. Michelle, you make very nice videos. They are always really well done and nicely edited. I am guessing that Camtasia is well worth the price.

    Reply
    • Michelle Shaeffer says

      December 26, 2012 at 10:03 pm

      Thanks, Suzanne. I’m just brushing the surface of what Camtasia can do, but it’s fun to play with. ;)

      Reply
  25. Mike says

    December 27, 2012 at 4:13 pm

    Hi Michelle,

    Enjoyed your video. Do you do this sort of thing for clients? I’m a marketing consultant and do the same things for clients. Wondering what you’ve found works the best, as my time is limited. For example, if you had to choose 2 or 3 of your top producers, what would they be?

    Thanks!
    Mike

    Reply
    • Michelle Shaeffer says

      December 29, 2012 at 1:48 pm

      Hi Mike,

      I only work for a handful of clients and it depends on their particular business/audience. We always start with who we want to reach–targeted traffic over massive traffic. So the best options are different for each. I use a lot of other tools/tactics that aren’t in this video depending what our goal is.

      For my own blog, it depends on the particular post, headline, and type of information I’m sharing as well as the ultimate goal for the post. When it’s more about blogging, provided I’ve got a good headline, anything reaching bloggers on Twitter works well for me (so Triberr, scheduled tweets, etc.). When it’s more of how to tutorial then it seems to spread well on Facebook so I’d go for tactics that reach that way work. But that’s just my experience so far.

      I do a lot of tracking links (didn’t have time to go deeply into that in the video) so I can see which tool or tactic traffic came through. That’s definitely helpful in watching for trends to focus on the right things. :)

      Reply
      • mike says

        December 29, 2012 at 9:12 pm

        Thanks – sorry I missed your reply originally, so thanks for replying via email, too!

        Mike

        Reply
  26. Stacie Waters says

    January 7, 2013 at 9:23 pm

    I’m not someone who comments regularly, but I have to thank you for this post Michelle. I was wondering why you are so popular in the blogging community, and now I can see – you’ve got what it takes, that’s the only secret to success.

    Reply
  27. Debra Seiling says

    August 26, 2017 at 2:38 pm

    Thanks for this video that gives a quick overview of how you can promote over a wide range of different resources. I’ve had someone ask me to join LinkedIn, but my Christian blogs aren’t a business, so I’m uncertain whether it’s appropriate, beneficial, or too time consuming.

    Reply

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