Does blogging pay off for businesses? It does when it’s done right!
Explode your inbound links & boost your SEO
Companies that blog have 97% more inbound links.
(HubSpot State of Inbound Marketing Lead Generation Report)
If you want other websites to link to you, and for people to share your website with their friends, then you’ve got to give them something worth sharing. That’s what blogging does for you. It gives you a place to create valuable content for your visitors to link to and share.
Get 6x more leads from your website
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
(HubSpot Lead Generation Lessons from 4,000 Businesses)
What’s the difference between a website with less than 100 pages and one with more than 400? A consistent blog!
Attract more customers & clients
92% of companies who blogged daily acquired a customer through their blog.
(HubSpot State of Inbound Marketing, 2012)
That other 8%? Either they weren’t tracking results from their blog, or they weren’t doing it the right way. Every company can acquire customers through a well done blog! But look at that stat. What other strategy shows a success rate that high?
And… for all those who keep wondering if blogging is “dying”…
The global population of blog readers keeps growing. (eMarketer)
46% of people read blogs more than once a day. (HubSpot Science of Blogging)
Most people read 5-10 blogs. (HubSpot Science of Blogging)
For more awesome inbound marketing stats, check out http://offers.hubspot.com/marketing-statistics
So, the question really isn’t SHOULD you blog…
It’s how can you blog the smart way that attract traffic, leads, and clients without taking over your entire day or making you feel like pulling your hair out because of the technology involved.
If you aren’t blogging yet and you’ve been hoping there’s a simpler way to get started…
Or if you’re blogging but frustrated by all the techy “stuff” to learn…
How’s this sound?
A new blogging platform that makes it ONE CLICK simple to add video, audio, or a new post.
Something designed by marketers who get that you want to make money with your blog instead of pretending you’re a programmer or designer.
Fair warning: this button takes you a series of blog training videos but these guys aren’t everyone’s cup of tea.
In fact… they’re not really even my cup of tea. They may or may not be yours. They use adult language liberally and occasionally make off-color jokes. I won’t watch their videos with my kids in the room.
So why am I sharing it with you, with this disclaimer? Because the new platform they’ve created is going to revolutionize blogging. It takes away all the technical barriers to getting an effective blog online. They’ve created something worth sharing.
And now I’m going to get back to playing with the new platform–I’m making a video to share with you because you won’t believe how simple it is to use!
You need to know about this:
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Blogging is not dead for sure. I used blogging to write two books and I read many other blogs to get great information and find useful resources.
Thanks for sharing about this new blogging platform.
Smart strategy, Julia. :)
Intriguing, for sure. I don’t think blogging will fade away anytime soon.
:)
D
I agree. Might shift and morph but it’s here to stay.
No, blogging is not dead. Some may say that when they have an agenda. As you stated Michelle, it’s here to stay with changes along the way. Look at the changes with physical books over the years. Most of these changes happened in the last ten years or so.
A year ago someone introduced me to a blogging platform called The Empower Network, I never became involved, but it’s still going strong. Don’t know if there are any similarities between the two, but I’ll check out “Blog Beast” and see what it’s all about.
These stats are awesome Michelle. Consistancy and persistancy certainly do pay off :-)
Earlier blogging was just an interest and a good way of sharing. But now the definition of blogging have changed, it just became a way to earn money, seems like pure business. I think the original blogging is near to death :-(
I don’t know why they say that blogging is dying. It’s just getting started.