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You are here: Home / Blogging / Is Guest Blogging Really Worth It?

Is Guest Blogging Really Worth It?

By Michelle Shaeffer | 25 Comments

One quick way to get noticed by your ideal readers is to get in front of them on blogs they’re already reading by being a guest blogger.

Here are 8 benefits of smart guest blogging:

 9 Benefits of Guest Blogging for SEO [infographic] - An Infographic from Big Oak SEO BlogEmbedded from Big Oak SEO Blog

Your Turn!  Let’s Discuss…

What’s been your experience with guest blogging?

Has it worked for you?

Do you enjoy hosting posts written by other bloggers on your own blog?

What challenges have you run into with it?

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Reader Interactions

Comments

  1. Jeff Ogden says

    January 10, 2014 at 2:21 pm

    I currently write guest posts for A-list blogs including Marketo, Salesforce.com, Lattice Engines, Jeff Shore and SandHill.com. Thanks for confirming I’m doing the right thing.

    Jeff Ogden, President
    Find New Customers
    http://www.findnewcustomers;.com

    Reply
    • Michelle Shaeffer says

      January 11, 2014 at 10:18 am

      Hey Jeff, that’s awesome. And I’d bet your results also confirm you’re doing the right thing. :)

      Reply
  2. Suzy says

    January 10, 2014 at 5:13 pm

    I always wondered about guest posts. This has given me something to think about. Thanks for the information.

    Reply
    • Michelle Shaeffer says

      January 11, 2014 at 10:19 am

      Hey Suzy, they’re really a great way to get out there and build connections in the blogging world, as well as find your audience.

      Reply
  3. Delia says

    January 11, 2014 at 11:39 am

    I love guest posting and been lucky enough to be accepted as a guest bloggers on awesome blogs like yours Michelle! I has absolutely been extremely helpful in helping grow my visibility online :)

    Reply
  4. Debra Jason says

    January 11, 2014 at 11:43 am

    I’m always happy to be a guest on a colleague’s blog or have a colleague be a guest on mine.

    The one thing that I avoid are those people who email asking to be guest bloggers, but I don’t know them (and they weren’t referred by anyone). When I ask them for references or a web site I can review of theirs, they don’t have one. In those cases, I thank them for their interest and move on. Just curious, have you had that experience?

    Reply
  5. jackie says

    January 11, 2014 at 11:56 am

    I have both blogged as a guest and had guest bloggers on mine so have seen the benefits.

    Reply
  6. Amy says

    January 11, 2014 at 2:30 pm

    I’ve written guest posts that have rewarded me with all the points above, Michelle, and also the “rebound” effect: they’ll get re-posted at another time by the blogger (now my friend!) and then I’ll get a secondary bump of views and likes and so forth. Kind of a bonus! It has totally been worth it, in my case. Hey, I like your graphics here, Michelle. Very fun!!

    Reply
  7. ShelHorowitz GreenMarketingExpert says

    January 11, 2014 at 3:18 pm

    I’ve done a fair amount of guest blogging. When it\’s on a blog that reaches a similar targeted audience to mine, I get great feedback. Oddly enough, I got very little noticeable impact from blogging at either FastCompany or Examiner–both of which I did for about two years each–other than a couple of more credentials to impress people with ;-).

    Reply
  8. Carol Graham says

    January 11, 2014 at 4:12 pm

    I have been thinking about guest blogging and you confirmed. Now…. to get started. Thank you for your post and great information.

    Reply
  9. Anita-Clare Field says

    January 11, 2014 at 10:28 pm

    What a great post Michelle, I believe that writing guest post is an integral part of the blogging sphere as is publishing them on the blog. We love having people guesting for us and find it draws in a big crowd, driving traffic to the site and increasing followers and likes on FB and Twitter respectively.

    Reply
  10. Mark says

    January 12, 2014 at 10:08 pm

    Absolutely it’s worth it, as long as it’s a blog that has some traffic and ranking. If it’s a no-name blog with little traffic, probably a waste of time. I’ve been fortunate to be able to do some guest posting on a few blogs that have good rankings and traffic and it’s really helped with SEO.

    Reply
  11. Naomi says

    January 13, 2014 at 5:08 am

    Hi Michelle,

    Another great info-graphic! They really make reading your posts enjoyable.

    Do you have any advice on how to improve your chances of being accepted for a guest post??

    Thanks

    Naomi

    Reply
  12. Treathyl FOX says

    January 13, 2014 at 3:25 pm

    I have never submitted a guest blog post although I do know of some sites where I can start. It’s just a matter of me getting up the nerve to do it. Some have approached me – as I have several blogs – and I have been more than happy to present their Guest Blog posts. What pleased me was the fact that they thought my blogs worthy enough to display their names and links at my websites. Love this infographic. I will be sharing it.

    Reply
  13. Gwenn Panny says

    January 13, 2014 at 10:10 pm

    Yes. Guest blogging is definitely worth it!

    Reply
  14. metz says

    January 14, 2014 at 2:33 am

    No matter what blogging platform you use, always encourage guest blogging. If you really want to earn big bucks and leverage your audience, subscribes, traffic and conversion rate, then open your door.

    Additionally, posting on a variety of sites, professionals can increase their exposure.

    I found this post shared on Kingged.com, the Internet marketing social news site, and I “kingged” it and left this comment.

    Reply
  15. Julie Ann Price says

    January 14, 2014 at 11:26 am

    I think guest blogging is a great way to help grow your audience but also help the hosting blogger with creative content. It’s a win-win. I really have to add this to my marketing mix.

    Reply
  16. Tafoor tariq says

    January 14, 2014 at 9:42 pm

    Thanks for sharing this wonderful post with us,indeed you are right but new comers in guest blogging don’t get noticed and they don’t quickly get or there article get approved.they always comes up or end up with ignorance and frustration. so i say new bloggers should also be given equal chances.,liked your tips and ideas.
    Thanks

    Reply
  17. Cathy Miller says

    January 15, 2014 at 6:01 am

    As someone who gets bombarded by guest post requests (like many of my colleagues), I have now adjusted my guidelines to only accept guest posts from people I know. It’s sad that so much abuse has brought me to this stage. It wasn’t that long ago that I was a newbie to freelancing and I loved the idea of guest blogging.

    The people who have turned this into another form of spamming have ruined it for all bloggers. I am not alone in the frustration and have many of my colleagues have also stopped taking guest posts from people they don’t know. Some have stopped accepting them altogether. Sad.

    Reply
  18. Adalia John says

    January 19, 2014 at 3:55 pm

    I agree there are benefits to guest blogging. I’ve never asked anyone to do a guest post. However, two bloggers graciously asked me to one.

    Surprisingly, the first request was made when I was a newcomer to the internet. I answered a question at the Toilet Paper Entrepreneur’s blog and she clicked on my link. The other was someone, (Colette WorkfmhomeDiva); I met when I first joined Facebook.

    There are four things I have yet to do on the internet – intentional guest blogging, videos, digital products, and write a book.

    I wonder which one I’ll do first. Hmm…

    Reply
  19. Noel Worli says

    January 25, 2014 at 3:37 pm

    Guest blogging is one of the most effective ways of driving traffic to your website. If done in the right way, it can help you in making your website popular among the Search Engines as well. Ever since the Google Panda update was introduced, it no longer remained possible for websites to gain authoritative inbound links from article directories.

    Matt Cutts also wrote a blog post few days back that it will no longer be a valid technique to build links.

    Reply
  20. Kostas Chiotis says

    January 27, 2014 at 10:23 am

    Thanks for sharing this infographic Michelle, networking with other bloggers is my favorite since it can help in many other ways…

    Reply
  21. Lynne says

    January 28, 2014 at 10:38 pm

    Guest posts, something have been thinking about in the past, but will definitely do now. Thanks! Definitely worth it!

    Reply
  22. Robert Antolin says

    February 3, 2014 at 3:17 am

    Guest blogging is dead, that what Matt Cutts says, but I do not believe him, because what is the point then, what is next, comments on blogs, article sites?

    Reply
  23. Kostas says

    February 20, 2014 at 7:20 am

    This is a great infographic Michelle. So many people have been turned off from guest blogging lately, but hopefully these reasons can make them see that it is worthwhile when approached properly.

    Reply

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