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You are here: Home / Blogging / Making Sense of What “Inbound Marketing” Means

Making Sense of What “Inbound Marketing” Means

By Michelle Shaeffer | 6 Comments

Are you still trying to figure out just how this “blogging” thing is supposed to fit into your business?

If it’s a bit fuzzy and you aren’t sure how blogging = business growth (and profit) then check out this helpful infographic from IMPACT Branding & Design.  Step 3 is where blogging fits into the process.

The Inbound Marketing Process From IMPACT Branding & Design

I found this overview helpful in seeing the “big picture” as well as to review areas I might be missing or that I can improve.  How about you?

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Reader Interactions

Comments

  1. Dana says

    October 6, 2012 at 4:53 pm

    It’s eye opening seeing it broken down like this Here’s to blogging:-)

    Reply
    • Michelle Shaeffer says

      October 6, 2012 at 5:19 pm

      Isn’t that cool? It makes more sense when it’s in that step by step format. I love it. And yes, here’s to blogging!

      Reply
  2. Flora Morris Brown, Ph.D. says

    October 7, 2012 at 1:10 pm

    I’ve learned that blogging is a key component of marketing. This chart drives home the specific areas I need to beef up. Thanks for sharing this.

    Reply
    • Michelle Shaeffer says

      October 7, 2012 at 7:10 pm

      I felt the same way looking at it, Flora. Realized where I can fix some gaps. :)

      Reply
  3. Adalia John says

    October 10, 2012 at 5:20 pm

    Michelle, I want to thank you for introducing me to the world of infographic. I don’t have to be sold on the importance of blogging but I’m deligently working on fine tuning #5. Thanks for reminding me of the important steps for growing my business on the internet.

    Reply
  4. Doug Muhle says

    October 12, 2012 at 11:07 am

    I don’t believe number 6 is done enough. We can all throw crap on the internet, but you have to look at the reports and see what’s doing performing and what’s not.

    Reply

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