“You will get all you want in life if you help enough other people get what they want.” –Zig Ziglar
If you provide great products/services with fantastic customer service you’ll find your customers keep coming back. And it’s much easier to KEEP a customer than it is to FIND a new customer. Be sure you treat your customers well so they stay customers! Here are some great ways to keep your customers happy to keep purchasing from you: Special offers for customers: Email your customer list with special offers every so often. This will help you stay in their minds and bring them back to purchase again. They’ll also be more likely to recommend you to friends and family when they’re reminded of your business. Don’t have a customer email list yet? Create one today! You absolutely need a newsletter or sales list that you can contact occasionally. www.ymlp.com offers a nice free version. www.aweber.com has a very nice paid version.
Free advisory service: Think of questions your market has related to your products, then answer those questions free. – Custom clothing seamstress? Offer tips on how to measure you child or how to choose fabrics that work well for active children. – Cloth diaper sales? How about free advice on which types of diapers work best for certain body shapes, life styles, sensitive skin types or budgets? – Artist? How about advice on where or how to hang art? Write and distribute a great FAQ about your products: This one falls both under customer service and viral marketing. I’ve seen some great tips on how to wash wool clothing items and I’ve passed those links and information to others. Think of something you can offer, then write it, convert it to PDF format, and add it to your website. Be sure to include your business information and contact info in the PDF. Then give permission for it to be shared. Create multi-item samplers for customers: People are most likely to purchase from you again when they’ve already purchased one item.
Send them free previews or samples of other items! This is especially easy to do with info products or service based businesses but you can also find creative ways to do with for other product businesses. If you offer a product in a variety of fabrics, how about a small fabric sampler so customers can feel the other fabric options you offer? Or a brochure of photographs of other styles you offer and happy models wearing those styles? Just brainstorm outside the box a bit and you’ll think of a good way to offer a look or taste of your other products/services. The Customer Welcome Kit: This is a great way to make new customers feel special. Put together a “welcome kit” that includes your business card, a brochure, and a short welcome letter. No need to write it by hand, just print these off and put them together in advance so it’s quick and easy to include in packages. You can also do a digital version if your products/services are delivered online. Make PDFs then zip it all up. You could also include referral cards so it’s easy for the customer to pass your information along. P.S. If you like the ideas in this week’s article on providing fantastic customer service for your customers, you’ll love the Marketing Brainstorm Workshop! Find out more at http://www.marketingbrainstormworkshop.com
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