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Please watch your email inbox for an email coming from Michelle Shaeffer <[email protected]> with the subject line: Day 1 – Why You Need Press Releases.
But before you go…
If you’re in a hurry and want a complete system to help you start your press release campaign, click here!
In this home study workshop you’ll discover:
- How to create a great hook that meets your marketing objective. Reporters receive mountains of releases every day. Keep yours from going into the trash before it’s even read.
- The technical details of writing and distributing press releases. Do it just right, because even if you have a great story, your release just may go unnoticed.
- Easy-to-follow tips on making the words flow easily, even if you hate writing. We’ll go over headline brainstorming and how to formulate each section of your release.
- Resources to start building your media list. Yeah, you’re going to have to do some work, but I’ll teach you how to build the most targeted media list possible.
- Using your website to leverage more media exposure. Your website is going to be your media center. If you don’t have a website yet, I’ll show you how to get one quickly and with minimal expense. Then learn how to set up your site for maximum media friendliness and how to make the most out of the traffic you get from press releases.
- Creative ways to get publicity. There’s no need to always be formal and send in a press releases. I’ll give you more ideas on how to get media exposure.
- How to handle yourself and get the most out of your interviews. We all get nervous, but just keep these few things in mind and you’ll be fine.
- Customizable press release template that make it easy for you to get started. Yes, you’ll have to write a bit and put your thoughts together, but just fill in the blanks to whip out your press release.
- Sample press releases for your “swipe file”. Use these as models to create your own great press release stories.
…and more. Get yours right here, right now and start your press release campaign out right.
Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
