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5 Easy Ways to Transform Your Boring Headline into an Attention-Grabber

By Michelle Shaeffer | 7 Comments

Stop losing out on traffic and readers.  Right now.  Keep reading to find out exactly how. If your headlines aren’t grabbing the attention of your ideal readers on social media, in your email subject lines, and everywhere else you share, you are losing out on countless potential eyes on your blog! Luckily, just a few […]

Blog Branding: Company vs. Promise vs. Name

By Michelle Shaeffer | 10 Comments

How should you choose your blog title and blog’s domain name?  I got a great question via email recently: Should I use my name for my blog’s domain, my company’s name, or a combination of keywords? When you choose your domain name, you’ve got many choices.  You can do www.YourName.com or www.YourCompany.com or you can […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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