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Make it a Collector’s Edition

By Michelle Shaeffer | 2 Comments

My 9 year old recently purchased an XBox 360 “collector’s edition” game that was $30 more than the “plain” version of the same game.  The collector’s edition was packaged in a tin instead of plastic box, had some sort of bonus levels included, and came with a mini USB stick made to look like one […]

Reward Your RSS Subscribers with a Gift

By Michelle Shaeffer | 7 Comments

What do readers get when they subscribe to your RSS feed?  A bouquet of beautiful flowers?  Okay, that can’t be easily delivered digitally, but you can give them a gift. A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers. Here’s how […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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