What’s your business’ brand? Have you defined the core values and results your business represents so you can deliver a consistent WOW experience to your customers or clients? Your brand is more than just your logo – it’s the personality, the heart of your business. And you’ve got to first define it so that you […]
branding
Uh-oh… Your Under-Brand is Showing!
You know how there are some childhood moments just seared into your mind? I have this vivid memory of sitting in the backseat of my parents truck as we were leaving home and headed to Church one summer night. I was wearing jeans and a short sleeved shirt. My mother looked at me aghast and […]
Uncover These 3 Truly Unique Aspects of You & Your Business to Stand Out in a Crowded World #sponsored
Does it feel like lots of other people or businesses do exactly what you do? And, you know you’ve got to stand out and set yourself apart somehow, but you can’t quite put your finger on how? There are three things you’ve got that no one else has: your story, your client stories, and your […]
What Are The Colors on Your Blog Saying? #infographic
The colors on your blog are speaking to your visitors. Have you stopped to consider what they might be saying? Below you’ll find a couple of fascinating infographics with examples of colors in branding and what they represent. Explore more infographics like this one on the web’s largest information design community – Visually. What colors […]
7 Deadly Branding Mistakes Entrepreneurs Make that Kill Profits
Guest Post by Kathy Swiderski Mistake #1: Naming your business so that it’s meaningless to everyone else. Time and again, I come across companies that are named something like KS Incorporated. Could a name be more meaningless? Sure, they may be your initials and you think, what’s in a name anyway? But no one else […]
Your Biggest Biz Problem May Not Be What You Think It Is
Answer this for me: What do you do and why should I choose YOU instead of the others who provide the same product or service that you do? Got a great answer on the tip of your tongue for that one? Share it in the comments–I’d love to hear (read) it! Since you read my […]