Answer this for me: What do you do and why should I choose YOU instead of the others who provide the same product or service that you do? Got a great answer on the tip of your tongue for that one? Share it in the comments–I’d love to hear (read) it! Since you read my […]
Branding
Got a Logo? Or a Brand? Or… Wait… What’s the Difference?
One question that can trip up a lot of new business owners is trying to figure out just what the difference is between their “brand” and their “logo” and how those two things work together. As you might notice… I’m technically logo-less. It’s on my list for this year to take the time to properly […]
Blog Branding: Company vs. Promise vs. Name
How should you choose your blog title and blog’s domain name? I got a great question via email recently: Should I use my name for my blog’s domain, my company’s name, or a combination of keywords? When you choose your domain name, you’ve got many choices. You can do www.YourName.com or www.YourCompany.com or you can […]
Is it a Dog or a Dinosaur? Can You Tell?
Mystery of the day… is that a dog or a dinosaur? Can you tell? Or does the costume fool you? How about you? Are you doing what you’re meant to do and being authentically you? As someone who’s spent much of her childhood hiding behind one mask or another… it’s not worth it and it […]
Is Your Website Flash and Fluff? Or Glitter and Bang?
EXV5HJ5XKRPP Cute costume, but it’s still a dog, right? Not a faerie. It can’t fly. Dress it up however you want but it still says “Woof” (or in this case, maybe “Yip”). Some websites are like this cute little puppy. They’re flashy and fancy–all dressed up on the outside. But on the inside, the content […]
Weekend Inspiration: Nancy’s Story
How do stories help you sell your product or services? Listen to Nancy share about hub caps, eye patches and how to use your personality to boost your business.