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How to Use Content Intelligence Like the “Big Guys”

By Michelle Shaeffer | 3 Comments

Ever wonder what type of content is worth creating to attract your ideal clients and grow your business? The secret answer: content intelligence! Content intelligence (CI) allows even the little guys to create remarkable content, leveraging machine learning, artificial intelligence, big data, natural language processing, and data analytics. So how can you bring the big […]

How to Get a #1 Ranking in Google #infographic

By Michelle Shaeffer | 9 Comments

Sometimes we forget the real idea behind search engines… their goal is simple: show the searcher content that’s most relevant to their search – the best of the best of what’s published on the big ‘ol internet. Want the best SEO (search engine optimization) strategy in one sentence? Create content readers love and optimize it […]

Step-by-Step How to Create Compelling Content

By Michelle Shaeffer | 5 Comments

Creating compelling content is easy – IF you know where to begin! This helpful infographic has a great breakdown on the tactics that can help you create more compelling content – and get it noticed by more people. Your turn!  Which ones of these 16 tactics have you tried already?  How’d it work for you? […]

Top 5 Reasons People Share Content (and How to Get Them to Share Yours)

By Michelle Shaeffer | 13 Comments

Have you wondered just what it is that motivates people to click “share” online?  And how to get your visitors to share more of your blog posts? Check out the infographic below for the answer… (hint: there are 5 top reasons and the key is working these motivators into your content.)  

Uncover These 3 Truly Unique Aspects of You & Your Business to Stand Out in a Crowded World #sponsored

By Michelle Shaeffer | 8 Comments

Does it feel like lots of other people or businesses do exactly what you do? And, you know you’ve got to stand out and set yourself apart somehow, but you can’t quite put your finger on how? There are three things you’ve got that no one else has: your story, your client stories, and your […]

What Doctor Who Can Teach You About Going Big

By Michelle Shaeffer | 14 Comments

Want to go big and get your content and your business in front of more people? Take a lesson from the Universe and Time Traveling Doctor Who! Regenerating your content to give it new lives is a great way to make it happen. <– TARDIS Image © Zir / Wikimedia Commons / CC-BY-SA-3.0 / GFDL […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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