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content ideas

22 Ways to Create Epic Content When You Feel Clueless or Uninspired

By Michelle Shaeffer | 5 Comments

Did you know… 61% of online US consumers have made a purchase based on a blog post Internet users spend 3x more time on blogs than they do in email B2B companies who blog generate 67% more leads vs B2Bs who don’t B2C companies who blog generate 88% more leads vs B2Cs who don’t Inbound […]

Content You Need to Create: From Rants to Lists #infographic

By Michelle Shaeffer | 2 Comments

When was the last time you shared an “opinion piece” (aka rant) on your blog? How about a whitepaper or an infographic? Want even more ideas? Here are 15 types of content that get shared and how to create each (from Quick Sprout). What are your favorite types of posts to create?  What do you […]

How to Create Content Your Readers Will Love–Even If You’re Not Psychic

By Michelle Shaeffer | 30 Comments

After a couple years of blogging, I’m getting slightly better at predicting which of my posts will be the bigger “hits” with you.  But sometimes my predictive powers aren’t… well, let’s just say I haven’t unlocked the “psychic” level yet. What You Can Learn From Your Most Popular Posts (and the Ones That Flopped) I’ve […]

Introducing… Simplestorming!

By Michelle Shaeffer | 5 Comments

A new project I’ve been working on just went live at www.simplestorming.com! My blog has been shifting from general small business topics to showing quicker, easier ways to simplify doing business online with technology and automation.  Because sometimes knowing those little tricks, secret tools, or the right steps can make complicated things fast and easy. […]

Easy, Fun Ways to Create Content for Your Blog

By Michelle Shaeffer | 12 Comments

Got writer’s block trying to come up with your next blog post?  Break out of it with these alternative ideas for blog posts. Do an Interview: You could interview a client, a reader, or an expert.  You could even build a series of posts around interviews or create a weekly interview feature on your blog.  […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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