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Copywriting Cheatsheet #infographic

By Michelle Shaeffer | 2 Comments

Which words work the best to get attention on Twitter?  Facebook?  LinkedIn?  Email?  On your blog? As bloggers, we write content for more than just our blog posts. We write for channels including our website, social media, emails… and each one needs to be approached a little differently to get the best results. Here’s a […]

Pushing Your Prospects Buttons

By Michelle Shaeffer | 18 Comments

Guest Post by Debra Jason of The Write Direction As entrepreneurs one of the most important tools we have in offering our programs and services is the content (known as “copy” in the marketing/advertising industry) we use to communicate our messages. If I’m correct, you want to help others and I’m here to help you […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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