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Customer Service

Reward Your RSS Subscribers with a Gift

By Michelle Shaeffer | 7 Comments

What do readers get when they subscribe to your RSS feed?  A bouquet of beautiful flowers?  Okay, that can’t be easily delivered digitally, but you can give them a gift. A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers. Here’s how […]

5 Ways to Add Visitor Interactivity to Your Website

By Michelle Shaeffer | 14 Comments

Is your website helping you to connect with customers? Or is it just talking for you? The internet is awesome.  It allows us a super cheap way to get the word out to the world about what we do, what we care about, and whatever we want to share. But it can help us do […]

Better Blog Action #1: Wibiya

By Michelle Shaeffer | 9 Comments

The action step I took this weekend to improve my blog was to get rid of some of the share button clutter and give readers more options by installing the Wibiya toolbar. It’s the pink toolbar sitting down there at the bottom of your screen on any page of my website.  See it?  From that […]

Who’s Liking You on Facebook?

By Michelle Shaeffer | 1 Comment

Got two cool websites to share with you today to help you track mentions of your website/business/brand/etc. on Facebook. Of course, you’ve already got your fan page setup (right?) and a fan box on your website (no? click here for directions).  So you already know who “likes” you there. LikeButton.me But what about people who’ve […]

Crossing the Line to a Help Desk

By Michelle Shaeffer | 6 Comments

This week I’ve felt like the person on the left, buried alive in my office! Thank goodness email is digital and I’m really not trapped under tons of paper. *grin* It’s been coming… to say I should have done it 6 months ago would be an understatement.  I’m finally crying uncle and moving my email […]

How One List Made Me Reconsider Unsubscribing

By Michelle Shaeffer | 15 Comments

So I’ve had a crazy week with two computers going AWOL on me and as you can imagine the email piled up.  Then found my IP got blacklisted.  Not fun.  I’m finally taking the jump I should have 6 months ago to feed all my mail into a help desk.  But as I prep I’m […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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