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Help Your Customers Love You

By Michelle Shaeffer | 3 Comments

It’s worth it to do whatever you can to build a business others can become fans of.  Why?  Because fans are LOYAL. My husband is a football fanatic.  In 11 years of marriage I think the best gift I gave him was tickets to a Steelers playoff game for his birthday.  He had to fly […]

Three Deadly Website Sins

By Michelle Shaeffer | 3 Comments

If you’re serious about building a website that will attract your ideal clients, here are three “deadly sins” you need to be careful to avoid. 1. Allowing Your Ego to Make the Decisions Is your website focused on YOU or on your customers?  Are you obsessed with “shiny objects” or bells and whistles? Is something […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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