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email marketing

Email Marketing Isn’t Dead – Here’s What’s Shifting in 2019

By Michelle Shaeffer | 1 Comment

Email marketing is dead! How many times did you hear that in 2018? And people said it in 2017 too… and 2016… and 2015… So, what’s the deal? It’s definitely not dead – it’s just shifting (as everything in business and life constantly does). Here are a few trends that are emerging to keep in […]

6 Killer Email Examples Ecommerce Entrepreneurs Should Steal

By Michelle Shaeffer | 7 Comments

Guest Post by Victoria Greene The cornerstone of any good ecommerce marketing strategy is email. The benefits of email marketing are tenfold. It’s a great and low-cost way to reach out to specific customer segments, increase brand awareness, promote special offers, and grow your ecommerce store. But what if your emails aren’t getting the return you […]

10 Email Marketing Do’s & Don’ts #Infographic

By Michelle Shaeffer | 7 Comments

Does the fear of making a mistake or hitting send on the wrong thing stop you from emailing your list? Here’s a helpful dos & don’ts list… plus, scroll down for access to a printable PDF checklist you can follow to be sure every email is ready to go when you hit send. Infographic Source: […]

32 Freebies You Can Create to Grow Your List (That Aren’t Another Boring eBook)

By Michelle Shaeffer | 6 Comments

How many unread ebooks are sitting on your hard drive? Yeah… So, why not create something your community is more like to read, apply, and fall in love with you for? Here’s a quick list to help you get creative with what you offer and how you grow your list… And, if you haven’t yet, […]

The Super Easy 6-Step Email Marketing Funnel Process #Infographic

By Michelle Shaeffer | 2 Comments

How’s your email marketing funnel working for you? If it’s not attracting as many leads (subscribers) as you’d like… Or you aren’t seeing people move from interested into working with you… Take a few minutes to check out this fantastic infographic and think through how the questions and tips apply to your funnel – then […]

Who the Heck Are You and Why Are You Emailing Me?

By Michelle Shaeffer | 10 Comments

Have you ever asked that question when an email lands in your inbox? Who the heck ARE you and why are you emailing me about… (fill in the blank)? I had another one of those moments this morning.  It took me about 20 minutes of Google searches and following rabbit hole trails to figure out […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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