Got client testimonials and social proof? Are you featuring them in your emails, on your website, and in all of your marketing and sales materials? It’s super important that you do! 72% of customers trust reviews as much as personal recommendations (Search Engine Land) 52% of people surveyed said positive reviews increase the chances they’ll […]
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Why I’m Celebrating Recent Failures
We’re a little over three weeks into the year… and by now many “New Year’s Resolutions” have been abandoned… great plans have been filed right in that round bin labeled “trash”… But does that mean failure? Do you think of success and failure as two opposite things? Two different roads to be traveled like that […]