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frank viola

How to Write Blog Posts That Go Viral

By Michelle Shaeffer | 12 Comments

Have you wondered what that “magic” is that makes a blog post go viral? Is it the title? The content? The topic? Getting the right person to tweet it? Sharing it in the right group on Facebook? A little bit of all of the above with fairy dust and sprinkles? In the video below, you’ll […]

The Big Reason You Shouldn’t Be Blogging

By Michelle Shaeffer |

It’s not often someone asks me who shouldn’t be blogging.  I’m usually on the other side of that question, encouraging people to start blogs to get their message out. But leave it to Frank Viola to come up with questions like who shouldn’t blog… Check out this post on his blog to find out when […]

8 Creative Ways to Build Big Buzz – See Them In Action

By Michelle Shaeffer | 32 Comments

Have you ever wondered how some authors (or speakers, or anyone looking to get noticed!) manage to build incredible buzz around what they’re doing? Author Frank Viola just launched a new book on Wednesday that has ranked in the top #15 on Amazon.com for the last 3 days. Right now it’s at #13 which means […]

Lessons I’ve Learned from Blogging Over the Last Four Years

By Michelle Shaeffer | 31 Comments

Today I’m excited to share a guest post with you about the benefits of blogging and some fantastic tips for bloggers.  Frank Viola and I connected on Twitter several weeks ago (see, Twitter IS awesome) and I’ve been following his blog since.  Check out his blog for more helpful posts for bloggers (like this one). […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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