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How to Share Your Blog on Social Media (Without Being Spammy)

By Michelle Shaeffer | 17 Comments

Do you struggle with what to post on social media? Or wonder if you’re being too “spammy”? Much of my blog traffic comes from social media and over the years I’ve fought with the balance of too much self-promotion vs. no self-promotion at all… As with everything, there’s a happy medium you can find that […]

Why I Don’t Worry About Pandas or Penguins or Whatever Else Google’s Up To

By Michelle Shaeffer | 36 Comments

Are you feeling scared of Pandas and Penguins lately?  If you follow Google’s changes and updates you might be. But here’s why I’m not worried about what Google’s up to, other than my usual web marketing geekiness that compels me to keep up with what they’re up to… If you’re doing things right, building multiple […]

You Are What You Share?

By Michelle Shaeffer | 13 Comments

Are you still feeling a little lost on Google+? Here’s a great info graphic from Chris Brogan to help you figure out just what you can do there and how to approach it. If you’re on Google+ leave your link in the comments–I’d love to connect with you there.  You can circle me at https://plus.google.com/102493271580185815483/

If Google+ or Publishing a Book is on Your 2012 Goals List…

By Michelle Shaeffer | 18 Comments

I’ve recorded a quick video review of the first book I purchased to read on my new Kindle Fire (thank you, Santa AKA my husband and kids). Click here to watch the video on YouTube if you can’t see it above: http://youtu.be/Hg-EYCNjVqA Review of Google+ for Business: How Google’s Social Network Changes Everything by Chris […]

You’ve Been Hacked! How Long Before You Know?

By Michelle Shaeffer | 1 Comment

If you’ve ever been hacked, you know what a nightmare it can be to sit down at your computer, browse to your website and immediately get assaulted with popups, see horrid images, get a screen full of weird links, or a page about some political statement from somewhere else in the world.  Aside from immediately […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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