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Michelle Shaeffer / November 30, 2019

Be Brave Enough to Suck at Something New

"Don't be afraid to suck at something new." I've started practicing Krav Maga. I really suck. At embarrassing levels. And I'm okay with that. Actually, I'm happy about it. Because I know one of the biggest things holding me back in business and in life is my fear of failure. What if I can't do it? What if I'm not good …

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Michelle Shaeffer / November 3, 2019

Stop Worrying About “Competitive Research” and Learn from Success

We've all been told we've got to do "competitive research" and how important it is to keep an eye on your competition... May I suggest a different approach? How about you research companies and brands who are successfully selling something DIFFERENT to the audience you want to sell to? Especially if you're looking to shift the clients you …

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Michelle Shaeffer / July 22, 2018

41 Clever, Fun Ways to Grow Your Business Quicker & Easier

Stop marketing on your own - and start using collaborative, cross-promotional strategies that'll help you reach a wider audience and grow your business faster. Below you'll find dozens of cross-promotional strategies that you can consider. These are simply ideas to help you get creative and find fun and effective ways to promote …

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