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You are here: Home / Archives for inbound marketing

inbound marketing

Selling Products vs. Services: What Content Should You Create?

By Michelle Shaeffer | 22 Comments

Not sure what types of content to create for your blog and inbound marketing that will actually HELP you BUILD your business (meaning grow your list and make sales)? Check out this helpful infographic that breaks down the difference between content for products and content for services, and offers lots of content ideas. Infographic from […]

How to Reach More People with Content Marketing

By Michelle Shaeffer | 9 Comments

Looking for more clients?  With great content you can draw them to you like a magnet! Here are some statistics worth noting: 90% of companies are doing some sort of content marketing (even if they aren’t aware of it) 80% of American adults surveyed were aware of custom content (with about 25% listening to podcasts […]

Making Sense of What “Inbound Marketing” Means

By Michelle Shaeffer | 6 Comments

Are you still trying to figure out just how this “blogging” thing is supposed to fit into your business? If it’s a bit fuzzy and you aren’t sure how blogging = business growth (and profit) then check out this helpful infographic from IMPACT Branding & Design.  Step 3 is where blogging fits into the process. […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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