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How Your Current Field Can Help You Enter the Digital Marketing World

By Michelle Shaeffer | 10 Comments

Guest Post by Spiralytics The digital marketing industry is on fire at the moment. Plenty of jobs are being created by this niche that focuses on online promotions, digital ads, content marketing, and plenty of other techniques that can instantly turn you a bit more tech-savvy. Since it’s a relatively new niche, it’s not common to see […]

How to Use Content Intelligence Like the “Big Guys”

By Michelle Shaeffer | 3 Comments

Ever wonder what type of content is worth creating to attract your ideal clients and grow your business? The secret answer: content intelligence! Content intelligence (CI) allows even the little guys to create remarkable content, leveraging machine learning, artificial intelligence, big data, natural language processing, and data analytics. So how can you bring the big […]

Email Marketing Isn’t Dead – Here’s What’s Shifting in 2019

By Michelle Shaeffer | 1 Comment

Email marketing is dead! How many times did you hear that in 2018? And people said it in 2017 too… and 2016… and 2015… So, what’s the deal? It’s definitely not dead – it’s just shifting (as everything in business and life constantly does). Here are a few trends that are emerging to keep in […]

10 Email Marketing Do’s & Don’ts #Infographic

By Michelle Shaeffer | 7 Comments

Does the fear of making a mistake or hitting send on the wrong thing stop you from emailing your list? Here’s a helpful dos & don’ts list… plus, scroll down for access to a printable PDF checklist you can follow to be sure every email is ready to go when you hit send. Infographic Source: […]

How to Go From Clueless to Email Pro in 5 Minutes #Infographic

By Michelle Shaeffer | 2 Comments

Feeling a bit clueless on what to send to your email list, how to say it, and when to send? Start with this infographic! From how to get opens and boost engagement, to when to send and best practices, you’ll find yourself feeling far more confident hitting “send.” Credit: On Blast Blog Looking for a […]

32 Freebies You Can Create to Grow Your List (That Aren’t Another Boring eBook)

By Michelle Shaeffer | 6 Comments

How many unread ebooks are sitting on your hard drive? Yeah… So, why not create something your community is more like to read, apply, and fall in love with you for? Here’s a quick list to help you get creative with what you offer and how you grow your list… And, if you haven’t yet, […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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