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10 Types of Awesome Visual Content You Can Create (and 116 Ideas!)

By Michelle Shaeffer | 4 Comments

You know Instagram and Pinterest are great for attracting and engaging your audience… and that visual content will grab their attention… But if you’re like a lot of entrepreneurs and small business owners, you aren’t into sharing photos of your sushi and selfies don’t thrill you… Here’s your solution! Not only do the ideas below […]

How to Rock Social Media in 15 Min a Day #infographic

By Michelle Shaeffer | 5 Comments

Feeling a bit uncertain of where to begin with your social media?  Or overwhelmed by all the networks and options? You need a plan!  And maybe a bit of automation… Begin by deciding which networks reach your ideal audience, so you’re focused on the right spaces. Setup or review your profiles on each of the […]

5 Steps to Quickly Build Your Following on Instagram

By Michelle Shaeffer | 10 Comments

Ready to jump into Instagram? Maybe you’re just about to create your account… or maybe you’ve got one but you haven’t posted much yet… A few weeks ago I decided to go on a little quest to connect with more people via social media, including Instagram.  I’ve tested a bunch of things – some which […]

Cheatsheet: Top 9 Social Media Networks

By Michelle Shaeffer | 1 Comment

There are a LOT of social networks out there!  Which ones make sense for you to invest your time and energy on? Here’s a cheatsheet that runs through the most important metrics of the top 9 social media networks for business. Share this with your friends! Cheatsheet: Top 9 Social Media Networks for Business #infographic […]

Copywriting Cheatsheet #infographic

By Michelle Shaeffer | 2 Comments

Which words work the best to get attention on Twitter?  Facebook?  LinkedIn?  Email?  On your blog? As bloggers, we write content for more than just our blog posts. We write for channels including our website, social media, emails… and each one needs to be approached a little differently to get the best results. Here’s a […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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