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How to Rock Social Media in 15 Min a Day #infographic

By Michelle Shaeffer | 5 Comments

Feeling a bit uncertain of where to begin with your social media?  Or overwhelmed by all the networks and options? You need a plan!  And maybe a bit of automation… Begin by deciding which networks reach your ideal audience, so you’re focused on the right spaces. Setup or review your profiles on each of the […]

How to Share Your Blog on Social Media (Without Being Spammy)

By Michelle Shaeffer | 17 Comments

Do you struggle with what to post on social media? Or wonder if you’re being too “spammy”? Much of my blog traffic comes from social media and over the years I’ve fought with the balance of too much self-promotion vs. no self-promotion at all… As with everything, there’s a happy medium you can find that […]

Cheatsheet: Top 9 Social Media Networks

By Michelle Shaeffer | 1 Comment

There are a LOT of social networks out there!  Which ones make sense for you to invest your time and energy on? Here’s a cheatsheet that runs through the most important metrics of the top 9 social media networks for business. Share this with your friends! Cheatsheet: Top 9 Social Media Networks for Business #infographic […]

Copywriting Cheatsheet #infographic

By Michelle Shaeffer | 2 Comments

Which words work the best to get attention on Twitter?  Facebook?  LinkedIn?  Email?  On your blog? As bloggers, we write content for more than just our blog posts. We write for channels including our website, social media, emails… and each one needs to be approached a little differently to get the best results. Here’s a […]

LinkedIn Marketing in 5 Minutes a Day #infographic

By Michelle Shaeffer | 12 Comments

If you’re a business to business blogger, your readers just might be waiting for you to find them on LinkedIn! So I’ve got two cool things for ya today to help you do that… A LinkedIn Challenge know I’m a huge believer in challenges to get people motivated, working towards a goal, and creating awesome […]

6 Ways To Get More Exposure For Your Blog Posts Via LinkedIn

By Michelle Shaeffer | 29 Comments

How “exposed” are you on LinkedIn? Are you getting traffic to your blog?  Maybe a little bit, but know you could be getting more?  Or, none at all because you haven’t quite figured it out yet? Never fear! Today I’ve brought in a guest superhero to share with us just what we can do on […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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