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Three Quick Ways to Build Your List

By Michelle Shaeffer | 34 Comments

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list. 1. Your Website Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your […]

YOU Are Enough

By Michelle Shaeffer | 18 Comments

We worry that we aren’t “enough” or aren’t “ready” to step up. A few weeks ago when I blogged about not sending out a particular promotional email, one of the comments was from someone who worried she’d be bothering her list, too. I’m subscribed to her list!  I was able to say (okay, beg) as […]

How One List Made Me Reconsider Unsubscribing

By Michelle Shaeffer | 15 Comments

So I’ve had a crazy week with two computers going AWOL on me and as you can imagine the email piled up.  Then found my IP got blacklisted.  Not fun.  I’m finally taking the jump I should have 6 months ago to feed all my mail into a help desk.  But as I prep I’m […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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