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list building

Email Marketing Isn’t Dead – Here’s What’s Shifting in 2019

By Michelle Shaeffer | 1 Comment

Email marketing is dead! How many times did you hear that in 2018? And people said it in 2017 too… and 2016… and 2015… So, what’s the deal? It’s definitely not dead – it’s just shifting (as everything in business and life constantly does). Here are a few trends that are emerging to keep in […]

7 Ways to Make Your List Love You

By Michelle Shaeffer | 37 Comments

Have you thought to yourself, “I know I need to stay in touch with my email list but I don’t know what to email them about…” You’re right – you’ve got to stay in touch on a consistent basis!  But not every email you send out should be a “BIG SALE!” or “NEW PRODUCT!” type […]

4 Fun Ways Experts Build Their Mailing Lists

By Michelle Shaeffer | 30 Comments

One of the keys to building my own list fast has been diversifying my methods. I don’t have just one opt-in offer. I don’t promote it in just one way. I build multiple lists and I go for as many list building strategies as I can to find out what works for me. This week, […]

Three Quick Ways to Build Your List

By Michelle Shaeffer | 34 Comments

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list. 1. Your Website Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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