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17 Things You Can Send Your Email Subscribers (that Aren’t a Newsletter)

By Michelle Shaeffer | 5 Comments

Let’s face it. Our subscribers don’t actually care so much what our “news” is every week… they care how we can help them and what problems we can solve. How many “newsletters” do you actually pay attention to? If I open your email newsletter… What will I learn?  How will it help me? Does your […]

How I Added 1,214 New Subscribers to My Email List in 1 Month

By Michelle Shaeffer | 30 Comments

Here are the four strategies I used to add 1,214 new subscribers to my email list in 1 month.   If you can’t see the video, click here to watch it on YouTube: http://www.youtube.com/watch?v=RmgCeGWTSLM Found this helpful?  Please click here share it on twitter: “Learn the 1 strategy that makes all your other list building […]

Three Quick Ways to Build Your List

By Michelle Shaeffer | 34 Comments

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list. 1. Your Website Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your […]

How to Create Your Own Ezine Template

By Michelle Shaeffer | 32 Comments

Are you sending out a regular ezine or newsletter to your list of subscribers? Got your own custom template yet?  If not, it’s easy to create your own! Since my last code related tutorial, How to Add Social Networking Icons to Your Blog, went over well I decided to share another one. First, why use […]

3 Alternatives to Pop Up Ads

By Michelle Shaeffer | 11 Comments

Hate pop ups, pop overs, lightboxes, and anything related?  Okay, I hear you.  You weren’t a fan of my post last week about using a pop up ad. That’s okay.  There are other options to boost your newsletter subscriptions. 1. Improve what you’ve already got. You’ve got an opt-in box on your blog or website, […]

But I Didn’t Want it to Work! (Are You Missing This, Too?)

By Michelle Shaeffer | 28 Comments

I’m pouting.  Because the darn pop up works. My two cents on pop ups (don’t worry, you don’t have to agree with me): I used to detest them! Remember when you’d visit a website and get assaulted by 2 or 3 pop ups that then continued to load every time you loaded a new page […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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