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Newsletters & Email

7 Ways to Make Your List Love You

By Michelle Shaeffer | 37 Comments

Have you thought to yourself, “I know I need to stay in touch with my email list but I don’t know what to email them about…” You’re right – you’ve got to stay in touch on a consistent basis!  But not every email you send out should be a “BIG SALE!” or “NEW PRODUCT!” type […]

How I Added 1,214 New Subscribers to My Email List in 1 Month

By Michelle Shaeffer | 30 Comments

Here are the four strategies I used to add 1,214 new subscribers to my email list in 1 month.   If you can’t see the video, click here to watch it on YouTube: http://www.youtube.com/watch?v=RmgCeGWTSLM Found this helpful?  Please click here share it on twitter: “Learn the 1 strategy that makes all your other list building […]

Who the Heck Are You and Why Are You Emailing Me?

By Michelle Shaeffer | 10 Comments

Have you ever asked that question when an email lands in your inbox? Who the heck ARE you and why are you emailing me about… (fill in the blank)? I had another one of those moments this morning.  It took me about 20 minutes of Google searches and following rabbit hole trails to figure out […]

4 Fun Ways Experts Build Their Mailing Lists

By Michelle Shaeffer | 30 Comments

One of the keys to building my own list fast has been diversifying my methods. I don’t have just one opt-in offer. I don’t promote it in just one way. I build multiple lists and I go for as many list building strategies as I can to find out what works for me. This week, […]

Three Quick Ways to Build Your List

By Michelle Shaeffer | 34 Comments

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list. 1. Your Website Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your […]

When Good Siggys Go Bad & Get You Tagged as Spam

By Michelle Shaeffer | 9 Comments

Ever have your email go missing?  You write a friend, you don’t hear back, you find out they didn’t get it…  Or you send out an email to your list and get almost no clicks on a link you know they’d be interested in… It’s possible that your signature has gone bad and got you […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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