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search engines

Why I Don’t Worry About Pandas or Penguins or Whatever Else Google’s Up To

By Michelle Shaeffer | 36 Comments

Are you feeling scared of Pandas and Penguins lately?  If you follow Google’s changes and updates you might be. But here’s why I’m not worried about what Google’s up to, other than my usual web marketing geekiness that compels me to keep up with what they’re up to… If you’re doing things right, building multiple […]

5 Easy Ways to Build Links to Your Website

By Michelle Shaeffer | 28 Comments

How many links are there to your website? Every link is another opportunity for clients and connections to find you and your business! So are you looking for ways to get more links to your website? Of course you are! Links also help build your website’s authority, credibility and search engine positions. Here are 5 […]

In Tribute to Orwell’s 1984, I’m Watching You!

By Michelle Shaeffer | 4 Comments

Okay, not really.  My spy satellite is down on Earth for repairs. But I am watching what you’re searching for.  Not in that creepy stalker way, but so I can better provide what you want. There are two types of searches that website owners should be monitoring: The search terms people use to find your […]

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Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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