Our clients don’t want our products or services… they want the result we help them achieve, the feeling we help them create, or the dream we help them fulfill. Do you want to spend hours learning the technical details and tools for SEO? Probably not… but you do want more traffic to your website so you can get […]
selling
She Called Me a Liar and Said I’d Never Succeed
I did something I probably shouldn’t have this morning. I’d not yet had my morning coffee, I was a wee bit cranky, and I was in conversation with a lovely person who shared a bad experience she’d had with a coach that was affecting her still. But I’d heard the SAME heart-breaking story from so […]
Weekend Inspiration: Don’t Stop at No
Many times we fail as entrepreneurs not because our product or service isn’t great, but because we aren’t stepping out and selling ourselves. We’re stopping the first (or second, or third) time we hear “no.” A quote I ran across this week that made me think was: “If you don’t sell, it’s not the product […]