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story

How to Tell Your Biz Story (A Doodle!)

By Michelle Shaeffer | 2 Comments

You know stories are important – especially the ones that get your ideal client’s attention… but it can be tough to figure out which stories to tell, or where to start. Here’s a great doodle style infographic that covers 8 questions to help: Infographic Credit: Content Rules And, once you’ve got your story (or stories!) […]

When’s the Last Time You Painted a Story? (And Didn’t Get Grounded)

By Michelle Shaeffer | 2 Comments

Let’s get clear right now: I do NOT mean the kind of “story” which got us grounded as kids. We need to talk about painting stories in our writing and weaving them into our blog posts. The true kind, okay? Have you ever sat and listened to a presentation, read a blog post, or a […]

Uncover These 3 Truly Unique Aspects of You & Your Business to Stand Out in a Crowded World #sponsored

By Michelle Shaeffer | 8 Comments

Does it feel like lots of other people or businesses do exactly what you do? And, you know you’ve got to stand out and set yourself apart somehow, but you can’t quite put your finger on how? There are three things you’ve got that no one else has: your story, your client stories, and your […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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