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17 Things You Can Send Your Email Subscribers (that Aren’t a Newsletter)

By Michelle Shaeffer | 5 Comments

Let’s face it. Our subscribers don’t actually care so much what our “news” is every week… they care how we can help them and what problems we can solve. How many “newsletters” do you actually pay attention to? If I open your email newsletter… What will I learn?  How will it help me? Does your […]

How to Get People to Unsubscribe From Your List–Quickly!

By Michelle Shaeffer | 1 Comment

Here’s exactly how to get your subscribers to hit “unsubscribe” (and maybe even SPAM) super quick! That’s what you’re after, right? ;) Cool.  Just do everything under the DON’T list below… Or, if you’d like to keep your readers and love your subscribers then take a look through the infographic and see what you might […]

7 Ways to Make Your List Love You

By Michelle Shaeffer | 37 Comments

Have you thought to yourself, “I know I need to stay in touch with my email list but I don’t know what to email them about…” You’re right – you’ve got to stay in touch on a consistent basis!  But not every email you send out should be a “BIG SALE!” or “NEW PRODUCT!” type […]

How I Added 1,214 New Subscribers to My Email List in 1 Month

By Michelle Shaeffer | 30 Comments

Here are the four strategies I used to add 1,214 new subscribers to my email list in 1 month.   If you can’t see the video, click here to watch it on YouTube: http://www.youtube.com/watch?v=RmgCeGWTSLM Found this helpful?  Please click here share it on twitter: “Learn the 1 strategy that makes all your other list building […]

But I Didn’t Want it to Work! (Are You Missing This, Too?)

By Michelle Shaeffer | 28 Comments

I’m pouting.  Because the darn pop up works. My two cents on pop ups (don’t worry, you don’t have to agree with me): I used to detest them! Remember when you’d visit a website and get assaulted by 2 or 3 pop ups that then continued to load every time you loaded a new page […]

How One List Made Me Reconsider Unsubscribing

By Michelle Shaeffer | 15 Comments

So I’ve had a crazy week with two computers going AWOL on me and as you can imagine the email piled up.  Then found my IP got blacklisted.  Not fun.  I’m finally taking the jump I should have 6 months ago to feed all my mail into a help desk.  But as I prep I’m […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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