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Who Can You Serve Better?

By Michelle Shaeffer | 8 Comments

I’m on a gluten free diet and have been for several years.  This makes it super challenging to do things like eat at a friends home, grab a bite at a restaurant, or travel without packing my own snacks. So you can imagine my delight when the flight I took not only had safe food […]

Marketing Lessons From a Theatre Style Popcorn Machine

By Michelle Shaeffer | 9 Comments

One of the interesting gifts my children received for Christmas was a mini theatre style popcorn popper from their grandparents.  It’s not full size like a theatre one, thank goodness!  It’s about twice the size of my coffee pot and has claimed it’s own permanent spot on my kitchen counter. I am perfectly capable of […]

7 Simple Steps to a More Effective Website

By Michelle Shaeffer | Leave a Comment

Does your website regularly attract your ideal clients and motivate them to connect with you?  You can transform your website into an ideal client attracting magnet with these seven easy steps. 1. Identify Your Ideal Client If your website is general and speaking to “everyone” then no one will be able to identify or see […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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