Do you have good systems? Checklists, charts, planners. Don’t procrastinate on setting up systems. The time you invest to set it up will quickly pay off. Without systems I could never keep up. Here are some systems that work for me:
The Blog
Tell Me About Your Business?
I’d love to know more about your business. Leave me a comment – it’s an open invitation to share your products/services and your URL!
How to Put Together Your Marketing Plan + 2 Free Templates
A marketing plan gives you a basic guide for your marketing for the year. By looking at your marketing 12 months at a time you can plan for seasonal and holiday promotions, work to combat any traditionally slower times for your company, and keep your business supported by always having at least one or two […]
What’s Your Marketing Personality?
There are so many options for marketing your business. Should you write articles? Publish an ezine? Blog? Get on Twitter? Facebook? LinkedIn? Distribute flyers? Mail out postcards? Hold workshops? Present workshops or speeches? Do in person networking? Network online? Do joint ventures? Radio ads? Contests? Teleclasses? Work with charities? Write a magazine column? It’s important […]
Do You Really Need to Market Your Business?
First, let’s start with a definition. What is Marketing? Marketing is the process of defining, understanding, and then systematically promoting yourself and your products to your target market in a way that converts into sales of your products or services. Um… yeah… in English? :) Marketing is how you reach the people that you can […]
What Does Success Look Like?
You wouldn’t start a road trip across the country without a map. Or, you probably shouldn’t unless you don’t care where you end up. So even if you’re a care-free, by the seat of your pants type of woman, a business is best run with at least some basic goals in mind.
How to Publish Your Articles on the Internet by Denise Willms
Note from Michelle: this article is a great overview of how to get started publishing your articles online! Have you ever visited a website or blog and discovered the owner had published an article written by another business owner, along with a short biography of the author and a link to his or her website? […]
Who Are Your Ideal Customers and Where Can You Find Them?
Have you ever thought about this question? I’ll admit, when I first started doing freelance website design about 10 years ago my concern was only the second half of the question – the “where do I find clients?!” part.
What Makes Your Business Unique?
It’s time to look at your business and embrace exactly what is unique about it. We’re going to walk through a series of questions to help you identify what’s special about your business. Just write down what comes to mind as you read each question. There are no right or wrong answers. This is just […]
The Biggest Mistake
Note from Michelle: I read this article in a newsletter I subscribe to and wanted to share it. Great analogy! A couple weeks ago my family was vacationing in Aruba. My husband and I were having a great time lounging on the beach while the kids were building a huge empire in the sand. Even […]
Marketing Mindset Chain Reaction
Your mindset towards marketing has a direct impact on: * your satisfaction with your business * the number of clients you find and keep * the quality and quantity of the products and services you offer * your sales – your bottom line * how fast your products “fly off the shelf” * how prospective […]
Understanding the Basics of Website Statistics
Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business. How can you measure your website statistics? There are two common ways to measure this important information. One is with software that analyzes the server logfiles. […]
Focus: Your Business Needs a Personal Ad!
Whether it’s print ads in the newspaper or the matching programs online, personal ads are a popular way to find a person to share your life with. A personal ad is designed to be a short, attention grabbing description of who you are and what you’re looking for. To work well, they’ve got to be […]
Quick, Simple Ways to Recharge
With juggling kids, homeschooling, home, business, everything that we as Mothers have in our hands, it can really get tough sometimes. So, what do you do to recharge? What helps you make it through and feel creative or inspired or just able to face things again? Here are some things that work for me. Meditate […]
“Quality Time Without Spending a Dime” by Ali Brown
Despite our best intentions, time with family and friends often gets pre-empted by deadlines, meetings, business trips, and other obligations. But spending quality time with the people you care about not only nurtures those relationships, but it can also nurture your business because it relieves stress and reminds you of your priorities. Quality time is […]