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The Blog

Social Media Benefits 101: Back to Basics

By Michelle Shaeffer | 1 Comment

As a small business owner, it’s important to your success to understand social media’s benefits and why it’s worth the time to learn and make a part of your marketing routine. So why care about social media right now? Proves You are a Living, Breathing, REAL Person It sounds kind of funny but it’s crucial. […]

Laughing at Time Management

By Michelle Shaeffer | Leave a Comment

Inner Diva Dilemma: You never have enough time. And it’s not for a lack of attempt at time management. You’ve tried Schedule A, System Z and every theory in between. The next person to recommend another time management book to you may very well find the book being thrown at them. What There Is For […]

Who Are Your Ideal Customers and Where Can You Find Them?

By Michelle Shaeffer | Leave a Comment

Have you ever thought about this question? I’ll admit, when I first started my website design business my concern was only the second half of the question – the “where do I find clients?!” part. Many new businesses focus only on trying to find clients or customers and skip the critical step of identifying their […]

Have You Seen the WAHM Articles Forum?

By Michelle Shaeffer | 2 Comments

If you’ve been following me or subscribed to my newsletter for a while, you already know I love article marketing as a promotional strategy.  One place I regularly submit my articles to is WAHM Articles, and you can find more info below about the site. This week we’ve been authorized to giveaway ONE Platinum membership […]

Shape Up Your Website–Make it Work For You!

By Michelle Shaeffer | Leave a Comment

Is your website working effectively for you? It’s your 24/7 sales person – is it representing you well? Does it reflect the very best of your products and/or services? Before you invest time & money promoting your site, SHAPE IT UP! The #1 Question You Need to Answer:  What is the purpose of your website? […]

Six Time Management Tips for Online WAHMs

By Michelle Shaeffer | Leave a Comment

Your online business can become a time-sucking black hole, unless you learn to manage your time wisely. It can begin with something as innocent as a routine check of your email, or a visit to your favorite networking site. Then before you know it, “just one more thing” has turned into 10 more things, it’s […]

How to Promote Your Business with a Customer Welcome Kit

By Michelle Shaeffer | 4 Comments

This is a great way to make new customers feel special. Put together a “welcome kit” to send to each new customer that includes customer service resources, helpful information, and promotional details about other products or services you offer. The “Printable” Customer Welcome Kit Here are some ideas of what you might include in a […]

Helpful Resource: 4 Lifesaving Keys to a Successful Service Business for Mothers

By Michelle Shaeffer | Leave a Comment

Discover the joy of running your own home-based service business… allowing you the flexibility and freedom to be there when your children need you… I’ve done it, and so can you! Download Kimberly Reddington’s popular report “4 Lifesaving Keys to a Successful Service Business for Mothers” by visiting http://www.cereuswomen.com

5 Steps to Deal With Overwhelm

By Michelle Shaeffer | Leave a Comment

By Marcia Francois So many readers write in with this question: “how do I deal with overwhelm?” A few weeks ago, I was dealing with my own overwhelm. I had many meetings day after day after day (which means you get behind on the office stuff), my normal business activities plus I had to re-write […]

Cool Tool: 75+ Free Professional Fonts

By Michelle Shaeffer | Leave a Comment

Looking for a professional font for your website design or advertising graphics?  Check out http://www.tripwiremagazine.com/Design/Fonts/75-free-fonts-for-professional-design.html for 75 great options.

Make a Referral Week

By Michelle Shaeffer | Leave a Comment

Five Steps to Transform Your Home Office into a Sanctuary on a Budget

By Michelle Shaeffer | 2 Comments

With just a bit of work and creativity, you can transform your home office into a space that you feel energized by and enjoy spending time in. Remove and Declutter Give yourself permission to declutter your space and remove anything that makes you feel anxious or that you’ve been tolerating but don’t love. Organize Everything […]

Handling a Confidence Crisis with Your Own “Positivity” File

By Michelle Shaeffer | 1 Comment

Running your own small business can be a bumpy road. Many small business owners go through moments were we aren’t sure we can succeed or that we are “enough” (good enough, smart enough, talented enough, etc). Overcome the confidence crisis! Create your own positivity file. It can be a folder on your computer, a folder […]

The Lemonade Award

By Michelle Shaeffer | 1 Comment

When Life Gives You Lemons, Make Lemonade! I’ve been awarded the Lemonade Award by Tammy of the ParentZone blog. Visit Tammy’s blog for articles, healthy recipes, tips and more. Here is how the Lemonade Award works… 1) You must link back to the person you received the award from. 2) You have to nominate 10 […]

Easy, Auto-Pilot Ways to Promote Your Blog

By Michelle Shaeffer | Leave a Comment

Put your blog promotion on auto-pilot with these “set it once then forget it” promotional strategies. Submit Your Blog to Blog Directories Once you’ve requested a listing, you’re done! http://www.blogcatalog.com http://www.bloghub.com http://www.blogarama.com http://www.blogexplosion.com http://www.blogflux.com http://www.blog-search.com http://www.blogbunch.com http://www.iblogbusiness.com http://www.quickblogdirectory.com http://www.bloglisting.net http://www.blogrankings.com http://www.weblogalot.com Ping When You Post If you’re using WordPress, it’s probably already set to ping […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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