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Survey Results! Answers to Your Biggest Questions

By Michelle Shaeffer | Leave a Comment

I appreciate everyone who took time to respond to my survey, and I hope you found the free gift at the end valuable in your marketing.  I thought it’d be fun to share some some of the results this week in the newsletter. About your online presence: – 75% of you have your own website […]

Cool Tool: Basecamp

By Michelle Shaeffer | 2 Comments

For managing projects in my design business as well as working with my VA, I use Basecamp’s Plus version. Working with my VA: It allows me to easily login and setup to do lists, upload files to share, and set deadlines – then it notifies my VA by email.  When she logs in, she can […]

Seven Ways to Keep Your Domain Name Safe

By Michelle Shaeffer | 2 Comments

Clients and friends frequently approach me with questions about emails regarding their domain names that just don’t “feel” legitimate, and for good reason! Domain name scams are becoming more and more common. These scam attempts are also becoming more sophisticated, less obvious and using unethical techniques that cause the domain owner to worry that they […]

Cool Tool: JotForm

By Michelle Shaeffer | Leave a Comment

This week I’m introducing a new feature on my blog.  Each Tuesday I’ll post about a great tool.  Here’s the first! Ever wished you could add a form to your website to collect information, but felt intimidated by the HTML form coding needed to make it work? Check out http://www.jotform.com/ where you can build a […]

5 Final Ways to Get More Traffic to Your Website (Part 3 of 3)

By Michelle Shaeffer | Leave a Comment

This is part three in the “15 Ways to Get More Traffic to Your Website” series. Here are strategies 11 through 15. 11. Craigslist Craigslist.org is the hugely popular and successful local bulletin board website. Have you tried it for business yet? If not, or if your results have been less than you hoped for, […]

Get More Traffic to Your Website: Part 2 of 3

By Michelle Shaeffer | Leave a Comment

This is part 2 of 15 ways to get more traffic to your website. So far we’ve looked at these traffic generating strategies: 1. Search Engine Optimization 2. Blogging 3. Social Networking 4. Social Bookmarking 5. Review Products & Services And here are the next five: 6. Signature Line Add a signature line to all […]

Get More Traffic to Your Website: Part 1 of 3

By Michelle Shaeffer | Leave a Comment

Search Engine Optimization Over 400 million searches are performed every day on the various search engines. 84.8% of web users find websites through search engines. Every day people are searching for the information, products, and services you offer! Are they finding you? If you want to get some of that traffic, start learning about search […]

17 Ways to Make Your Small Business More Earth Friendly — Reduce Costs, Increase Efficiency, Add to Your USP

By Michelle Shaeffer | Leave a Comment

(Be sure to read all the way to the bottom where I’ve included links you can use to get listed in green directories, join campaigns, and add credibility to your site if you’re running a green business.) Let’s start this month’s article with a friendly disclaimer. I am aware that not everyone agrees with Al […]

4 Simple Keys to Increasing Your Website Credibility

By Michelle Shaeffer | 2 Comments

Note from Michelle: I worked with Rebekah recently (she proofread of my newest ecourse) and can wholeheartedly recommend her services. Remember the old days? When you were seeking information on a topic or looking for that perfect gift, you knew exactly where to go. The librarian went to grade school with you and the department […]

Did you know that August is Leave Your Legacy Month?

By Michelle Shaeffer | Leave a Comment

As a business owner, you get to do something you’re passionate about every day. It’s fulfilling to be able to do work you love and make a real difference for people. Have you ever really sat and thought about the impact your having – not only for your clients, but on the world? Building a […]

10 Easy Ways to Get More Links to Your Website

By Michelle Shaeffer | 5 Comments

Here are ten easy ways you can get more links to your website. Comment on High Traffic Websites: One great way to not only boost your website rankings but to also increase your visibility and get additional traffic to your website is to post  meaningful comments on blogs and websites that are relevant to your […]

Stay Organized: To Do Lists Go Digital

By Michelle Shaeffer | Leave a Comment

If you need an easier way to stay organized, take a look at Ta-Da List. I’m one of those list-makers.  Between my husband, two boys, one girl, a cat (Whiskers), the Russian Tortoise (Snappy), the ant farm, and plants I must remember to water (thankfully my Ficus Tree is fake), if I didn’t make lists, […]

Free Online Classes for Small Business Owners

By Michelle Shaeffer | Leave a Comment

The SBA (Small Business Administration) is a great resource for small businesses.  You can find some of their free classes available online at http://www.sba.gov/services/training/onlinecourses/index.html

Jazz Up Your Website: Two Easy Ways to Add More FUN!

By Michelle Shaeffer | 5 Comments

You’ve only got seconds to grab a visitors attention and get them to stick around and browse your website. What can you do to help keep them there? Here are two easy ways to add an element of professional fun to your website. 1) Slideshow of Your Products or Portfolio There are several options for […]

A Basic Checklist to Help You Start Your Own Online Store

By Michelle Shaeffer | 2 Comments

A subscriber on the Powerful Business Networking group asked for a checklist of steps to starting an online store.  Here’s what I shared.. Off the top of my head, here are some steps I’d recommend: * Check local and state licensing/permit requirements for the business area and structure you’ve chosen — get your DBA or […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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